The highly anticipated MG Cyberster, designed by Carl Gotham, the design director of MG, will be unveiled at the prestigious Goodwood Festival of Speed. Gotham, who leads the brand’s advanced design group based in London’s Marylebone, acknowledges the increase in size of the car but believes it carries it well and creates a new kind of roadster that will appeal to a new generation of sports car drivers.
The main objective of the Cyberster is to establish the design language for future MG models. While MG will continue to focus on SUVs and estates, the Cyberster is set to be more than just another sports car in their lineup.
The response to the Cyberster has been overwhelming, with MG receiving numerous requests from potential buyers. MG’s British dealers, who are expected to reach around 150 in number, have also shown great enthusiasm for the new model.
Contrary to popular belief, the Cyberster is not solely focused on volume sales. It serves as an image-builder for the brand, with estimated UK sales of around 2000 units per year once demand stabilizes.
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In addition to offering great value for money and an extensive new car distribution network, strong brand recognition plays a critical role in MG’s success. The positive response to the Cyberster from older buyers has been particularly remarkable, as there is a large and active group of buyers who still have a deep affinity for the MG brand and remember its past excitement and promise.
MG’s sales in the UK have been consistently growing, with over 51,000 units sold in 2022, surpassing their sales from five years ago by more than five times. The growth of MG across Europe has been even more impressive, as sales are projected to reach 120,000 units by the end of 2023, compared to less than 1000 units in 2019.
Q&A with Carl Gotham, MG’s head of design
Carl Gotham, who trained in design at Coventry University in 1999, joined MG a decade later. He has worked in both interior and exterior design before assuming his current role in 2017. In 2018, he established the advanced studio in Marylebone, where all the hard work has been leading up to the development of the Cyberster.
How did the Cyberster project start?
