A trademark filing presented to the United States Patent and Trademark Office (USPTO) suggests that Meta’s “X” design is a modified version consisting of two arrows. One arrow is blue and the other is white, and they face each other to form the letter X. In contrast, Twitter’s logo features a single line crossed by two parallel lines creating the silhouette of an “X.” The differences between the logos are apparent, even in terms of their background colors.
The potential legal dispute lies in the types of services the logo is meant to represent. Meta’s patent filing indicates that the logo could be used for various purposes such as game content, digital media, images, music, audio, video, movies, and animations. While this appears to cover a vast range of products, it’s the following sections that may lead to contention.
Meta states that the “X” logo could also be utilized for online social networking services, including facilitating social introductions or interactions among individuals. In simpler terms, it could be used for typical social media platforms like X, Threads, Instagram, and TikTok. Moreover, the trademark’s status is currently listed as “Active,” granting Meta the freedom to implement it for its own products whenever it deems fit. Nonetheless, it’s important to note that Meta does not exclusively own the rights to the letter X itself.