Aside from a decrease in the number of daily active users, the amount of time spent by users on Threads has also significantly dropped. According to SimilarWeb, users now spend only 10 minutes on the app compared to the previous 30 minutes. The average time spent has gone from 20 minutes daily to 8 minutes. It is important to note that SimilarWeb’s data only accounts for the Android side of the platform and does not include iOS.

At present, Threads bears a resemblance to Twitter in terms of its user interface and is lacking several essential features, such as a following feed, an edit button, and advanced search capabilities. These aspects are crucial and are currently absent from the app.

However, there are a couple of factors that may work in Threads’ favor. Firstly, the app is currently unavailable in the EU, and users utilizing VPNs are being blocked from signing up. This represents a sizable audience waiting to join Threads.

Secondly, Threads will soon become a part of the Fediverse. This means that users will be able to communicate with individuals on Mastodon and other social networks built on the ActivityPub protocol within a decentralized social universe.

Many internet users are reluctant to sign up for yet another social platform by Meta. However, if they can stay connected with their Threads contacts without directly signing up for the app, it is likely that there will be increased engagement on Instagram’s Twitter clone.