abuzz - Automoto Hub

The automotive media and plenty of of its followers have been abuzz when Ford relaunched the Bronco nameplate after nearly 25 years because it final rolled off the manufacturing facility flooring. Today, Ford Bronco is available in three flavors: the two-door Bronco, the four-door Bronco, and the crossover-based Bronco Sport.

This follows the spirit of the primary Ford Bronco, dropped at market in 1966 to compete towards the Scout and the Jeep CJ. According to the Ford Motor Company, “…the Bronco became a palette that each owner could, and did, modify for their lifestyle. In its basic configuration, the Bronco was as comfortable on the highway as the trailhead, but with some modification, could win at Baja.”

Like the SUVs we see immediately, the primary Ford Bronco prioritized consolation alongside utility in off-road situations. Don Frey, the Ford Product Manager behind the Mustang and in addition labored on the Bronco, described it as “neither a conventional car nor a truck […] It can serve as a family sedan, a sports roadster, a snow plow, or a farm or civil defense vehicle. It has been designed to go nearly anywhere and do nearly anything.”

This sort of flexibility made the Ford Bronco a well-loved car, inflicting extra folks to contemplate the SUV as a each day driver. It was additionally the primary SUV from Ford, which ultimately led to its different profitable fashions immediately just like the 2025 Ford Explorer and Mustang Mach-E.

With EICMA just around the corner, the industry is abuzz with new releases and innovations. We’ve talked about exciting new products from multiple brands such as MV Agusta and Husqvarna, however, it isn’t just motorcycle manufacturers who are set to put up a show in the expo. Indeed, EICMA is just as much about gear and accessories as it is about the bikes themselves, so expect some of the biggest brands to showcase their innovations, too.

Speaking of gear, Stylmartin, a popular Italian brand specializing in motorcycle-specific boots and sneakers, has confirmed its attendance at EICMA and will be showcasing its 2024 collection. The brand states that it has a wide range of new footwear to debut, including new releases in both WP and Air versions. For starters, it says that it will be launching a new colorway of the iconic Iron WP sneaker, as well as introducing the new Zed trainers. Both of these new models are protective and stylish, utilizing a high-traction Michelin sole and D3O inserts for top-notch safety.

Next up, for the 2024 model-year, Stylmartin will be launching the Piper sneakers in two versions – WP and Air. The WP version features a waterproof membrane for all-weather riding, while the Air version features water-repellent leather with fabric parts for extra breathability in warm weather. Like the models before it, the Piper also features a Michelin sole, ensuring optimal traction on all surfaces.

For the urban rider, the Atom Evo is designed to combine comfort, safety, and style in a versatile design that’s ideal for the urban jungle. It features a water-repellent outer constructed with breathable mesh fabric and greased leather inserts for abrasion resistance. Lateral reflex inserts provide extra safety, protecting the foot from impact and twisting forces in the event of a crash.

Among the returning models for 2024 is the Vertigo, a riding shoe inspired by the world of outdoor exploration. Apart from being protective on the bike, the Vertigo is designed with versatility in mind, providing all-terrain walking stability with the technical features and safety technology of a motorcycle-specific shoe. It will be available in both WP and Air versions.

Stylmartin’s display will be located at Stand M39, Hall 15, at EICMA, which is scheduled to run from November 7 to 12, 2023.