The automotive media and plenty of of its followers have been abuzz when Ford relaunched the Bronco nameplate after nearly 25 years because it final rolled off the manufacturing facility flooring. Today, Ford Bronco is available in three flavors: the two-door Bronco, the four-door Bronco, and the crossover-based Bronco Sport.

This follows the spirit of the primary Ford Bronco, dropped at market in 1966 to compete towards the Scout and the Jeep CJ. According to the Ford Motor Company, “…the Bronco became a palette that each owner could, and did, modify for their lifestyle. In its basic configuration, the Bronco was as comfortable on the highway as the trailhead, but with some modification, could win at Baja.”

Like the SUVs we see immediately, the primary Ford Bronco prioritized consolation alongside utility in off-road situations. Don Frey, the Ford Product Manager behind the Mustang and in addition labored on the Bronco, described it as “neither a conventional car nor a truck […] It can serve as a family sedan, a sports roadster, a snow plow, or a farm or civil defense vehicle. It has been designed to go nearly anywhere and do nearly anything.”

This sort of flexibility made the Ford Bronco a well-loved car, inflicting extra folks to contemplate the SUV as a each day driver. It was additionally the primary SUV from Ford, which ultimately led to its different profitable fashions immediately just like the 2025 Ford Explorer and Mustang Mach-E.