Update: A Mercedes-Benz spokesperson provided an announcement, saying “Our long-term technique is to go all electrical sooner or later the place market circumstances permit. In the quick/close to time period, we’ll leverage the energy of our high finish car portfolio (TEV); and steadiness the quick time period with tactical flexibility on ICE, EV, PHEV to maximise progress alternative and native market calls for.

We are poised to speed up progress in core segments this 12 months by advantage of latest merchandise like E-Class, stronger provides of GLC (vs. 2023 shortages) however nonetheless have loads of high-end launches with S63e, G-Class, G-Class Electric and AMG GT.

In 2024 our lineup will profit from 25 new merchandise, together with all new fashions in core segments. This is along with our long run objectives and emphasis on top-end segments.”

Mercedes’ 2022 “Economics of Desire” technique outlined a shift in the direction of extra worthwhile high-end autos. It allotted over 75 % of R&D funds for merchandise competing in probably the most worthwhile market segments, together with the “Top-End” vehicles such because the S-Class, SL, and G-Class, in addition to the AMG and Maybach manufacturers. However, Automotive News experiences the three-pointed star could be reversing its upmarket push within the United States.

While the wealthy could get richer, Mercedes allegedly conveyed to sellers at a gathering in Las Vegas this month that 2024 would be the 12 months when the main focus shifts to lower-priced vehicles to drive gross sales. According to a seller who attended the assembly, an government for the German luxurious model acknowledged: “Last year was about profitability; this year is about sales growth.” The plan is to extend the availability of gasoline and hybrid vehicles, counting on the C-Class and E-Class, together with the equal GLC and GLE, to be their bread and butter.