Audi’s New Design Boss Comes From Land Rover

Audi’s New Design Boss Comes From Land Rover

Audi’s New Design Boss Comes From Land Rover

After spending 10 years on the helm of Audi design, Marc Lichte is stepping right down to take a brand new (and unspecified) position throughout the firm. Starting June 1, Massimo Frascella—the architect behind the Land Rover Defender, Discovery, Velar, and Range Rover—will oversee the styling of all new fashions within the Audi lineup, together with upcoming electrical automobiles.

Audi will launch solely EVs starting in 2026. As the combustion fashions set for launch previous to then have already been designed, Massimo Frascella will consider zero-emission fashions. This does not imply ICE automobiles will probably be uncared for; facelifts are nonetheless deliberate for gasoline, diesel, and plug-in hybrid fashions. Audi has introduced its intention to provide conventionally powered automobiles till 2032.