BMW Group Technology Office USA Celebrates 25 Years in Silicon Valley with the North American Debut of the BMW 
Vision Neue Klasse. 

• Advanced R&D facility is certainly one of six BMW Group workplaces situated in key expertise hotspots all over the world targeted on rising applied sciences, user-centered considering, and product design to ascertain the way forward for BMW Group merchandise.
• BMW Group Member of the Board of Management, Development, Frank Weber to headline a panel dialogue entitled “Humanizing Tech,” moderated by David Pogue.
• BMW Group Technology Office USA opens its doorways to media, stakeholders, business leaders, and companions for a collection of immersive workshops, unique product previews, and combined actuality, multi-sensory interactive driving experiences. 

Mountain View, California – December 2023 The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with an occasion that includes immersive workshops, unique expertise demonstrations, and thrilling combined actuality, multi-sensory driving experiences at Levi’s Stadium. The celebration will probably be highlighted by the North American debut of the BMW Vision Neue Klasse and a panel dialogue entitled “Humanizing Technology,” with insights from BMW Group Member of the Board of Management, Development, Frank Weber. Weber will probably be joined by Futurist, Neuroscientist & Technologist Poppy Crum, Head of Trust & Safety at Airbnb Naba Banerjee, and Head of Product at Meta for Work Micah Collins. The dialog will probably be moderated by famend expertise skilled, David Pogue.

“Cutting-edge technological ideas with a lot of potential, developed in the world’s beating heart of high-tech, and perfected in our worldwide innovation network. This is how our BMW Tech Office in Mountain View works,” stated Weber. “I am very excited to see what visionary impulses for our ground-breaking innovations our team will keep on creating in the future.”

As a complicated R&D facility, BMW Group Technology Office USA is concentrated on rising applied sciences, user-centered considering, and product design to ascertain the way forward for BMW Group merchandise.  A group of artistic thinkers, visionaries, and engineers are charged with exploring what’s potential, and pushing the envelope to create the very best, and most progressive experiences for BMW Group clients. For the primary time the BMW Group Technology Office USA opens its doorways to media, stakeholders and companions for an inside look and showcase of a few of their previous, current, and future initiatives.

„Innovation is within the core of the BMW model. Our world Technologies Offices Network connects us with the TOP tech areas worldwide. 25 years in the past the BMW Technology Office USA has initiated this profitable collaboration mannequin. Our group in California has established numerous fruitful collaborations and plenty of significant improvements for our services and products. When I consider the multitude of initiatives which might be presently within the pipeline there are much more superior issues to return.” says Rudolf Bencker Senior VP BMW Group Inventions and Innovations Management.

Global Network. 
BMW Group Technology USA turned the primary BMW Group expertise analysis and growth workplace situated exterior of Munich when it first opened in Silicon Valley in 1998. Originally primarily based in Palo Alto, the workplace moved to its present location in Mountain View in 2011.
Today, BMW Group Technology Office USA it’s a part of a world community of BMW Group expertise workplaces, that are strategically primarily based in key expertise hotspots all over the world and a important side of the corporate’s open innovation strategy. In addition to Silicon Valley, and Munich, places embrace Seoul, Shanghai, Tel Aviv, and Tokyo.

The purpose and collective mission of this expansive community is to gather native perception, determine rising applied sciences, and work with key companions to ascertain the way forward for BMW Group merchandise and buyer experiences.

The North American Premiere of the BMW Vision Neue Klasse.
First proven on the International Auto Show (IAA) in Munich in September, the BMW Vision Neue Klasse will make its North American debut. Built on the three pillars of electrification, digitalization, and circularity, the Vision Neue Klasse represents a “New Class” of BMW automobiles which is able to start arriving in 2025.

Immersive Workshops – what will probably be offered:
In a collection of workshops, individuals will get a behind-the-scenes take a look at a number of the previous and current initiatives developed on the facility, together with:

• The AR/VR Journey and its Evolution: Explorations in augmented actuality (AR) and digital actuality (VR), and potential future functions – together with hands-on demonstrations of early product prototypes.
• Intelligent Personal Assistant (IPA):  A preview of BMW Group’s subsequent technology in-vehicle voice assistant expertise.

• Innovation Mindset: Insight from the workplace’s group of explorers, creators, and builders, and the way being situated within the U.S. and Silicon Valley impacts their work, that includes a uncommon take a look at some beforehand unreleased initiatives.
• Electric Vehicle Battery Development: A dialogue on future electrical car battery expertise with BMW Group’s unbiased enterprise capital agency, BMW i Ventures, targeted on their strategic investments on this area and collaboration with BMW Group Technology Office USA.

In addition: Interactive Driving Experiences.
A collection of interactive driving experiences at Levi’s stadium – from a mixed-reality driving expertise and a multi-sensory dynamic scent journey, to a first-ever in-car demonstration of Meta’s Quest headset.

• Mixed Reality Driving Experience: An illustration of how BMW can use combined actuality expertise to convey actual automobiles onto digital racetracks. In this interactive expertise, individuals will get behind the wheel of a BMW M4 and drive on a closed course whereas carrying a VR headset to expertise the merging of the digital and bodily worlds.
• Innovation Mindset – Intelligent Dynamic Scent Journey: Attendees will go on a dynamic scent journey throughout this demonstration of undertaking developed at BMW Group Technology Office USA, that went unreleased to date.  Passengers will take pleasure in a multisensory expertise that’s formed by the context of the drive and the world round them. 

• Mixed Reality Meta Quest Driving Experience: BMW Group and Meta are pioneering analysis and exploring potential use instances for prolonged actuality gadgets inside the digital car ecosystem. This is a first-time, in-vehicle demonstration of the power to precisely show steady digital actuality (VR) and combined actuality (MR) content material to passengers in a fast-moving automotive, even when making turns, going over pace bumps, and accelerating. By integrating Meta Quest’s monitoring system with BMW’s sensor information, the researchers enabled a collection of steady “car-locked” gaming, leisure, productiveness, and meditation experiences.

• Digital Key Demonstration: This session will focus on BMW’s important position in growing an early proof of idea for utilizing smartphones as a digital car key, which has enabled an business commonplace and opened the door for extra vehicle-related smartphone performance.

 
In the occasion of enquiries please contact:
BMW Group Corporate Communications

Christophe Koenig
Head of BMW Group IT, Digital and Driving Experience Communications
Mobile: +49-176-601-56097
E-Mail: Chrsitophe.Koenig@bmw.de

Bernhard Ederer
Communication BMW Group Innovation, Powertrain Technologies
Mobile: +49-176-601-28556
E-Mail: Bernhard.Ederer@bmwgroup.com

Almut Stollberg 
Head of Communication BMW Group Innovation, Design, Technology, Digital Car
Mobile: +49-151-601-96543
E-Mail: Almut.Stollberg@bmw.com

Internet: www.press.bmwgroup.com/deutschland
E-Mail: presse@bmw.de