The first-ever 2024 Lexus TX ushered in a brand new period of three-row luxurious, offering an expertise for everybody with its unparalleled luxurious, revolutionary expertise and refined efficiency. Lexus and Razer™, the main international way of life model for players, take that TX expertise a step farther, reimagining it as the final word gaming automobile.

A 3-episode content material sequence offers a behind the scenes have a look at what occurs when a luxurious SUV and world-class gaming system are mixed into one particular undertaking automobile. The ultimate outcome? A automobile constructed for players, impressed by players – the Razer Lexus TX contains a customized immersive gaming expertise for as much as six folks.

“We worked with Razer to create a unique experience that celebrates our commitment to the gaming community as we share the same passion for innovation and technology,” stated Vinay Shahani, vp of Lexus Marketing. “From conception to construction, we have created the ultimate collaboration of luxury vehicles and epic gaming.”

The ‘Razer Lexus TX’ was completely unveiled just lately to gaming fanatics, who served because the automobile’s inspiration, at The 2023 Esports Awards Show in Las Vegas. The particular undertaking automobile contains a customized black Lexus emblem and vibrant Razer inexperienced LED trim and panels on the grille, mirrors, roof runners, rear home windows and beneath physique.

“The Razer Lexus TX goes well beyond simple cosmetic alterations, creating multiple fully realized gaming battlestations within the expansive interior of the vehicle,” stated Bob Picunko, director of Marketing at Razer, Americas. “With the second and third rows replaced with four of our gaming chairs, we’re honored to have Lexus select our Razer Iskur to be the gaming seat inside this ultimate gaming vehicle.”

The first episode within the sequence is on the market now on Lexus’ YouTube channel.

Episode two and three can be made accessible later this month, keep tuned for extra!

The automobile proven is a particular undertaking automobile modified with non-Lexus components that will void guarantee, negatively affect security, and never be road authorized.

• Add to Cart
• Print
• Convert to PDF