Alfa Romeo Doesn’t Want To Become An SUV Brand

Alfa Romeo Doesn’t Want To Become An SUV Brand

Alfa Romeo Doesn’t Want To Become An SUV Brand

Alfa Romeo confirms the next-gen Giulia will stay a sedan, and Genesis launches bespoke program with two-tone paint.

This is AM Drive, Motor1’s each day take a look at the information you want earlier than you get in your automobile.

Alfa Romeo Will Keep The Sedan Alive

The fairly obscure 2003 Kamal was Alfa Romeo’s first SUV, nevertheless it by no means bought the inexperienced gentle for manufacturing. It wasn’t till 2016 that the Italian model had an SUV of its personal – the Stelvio. Then the Tonale got here alongside in 2022, and subsequent yr, the Milano will downsize the vary much more. That’s to not say the corporate’s future lineup will probably be all about high-riding fashions.

Speaking with Autocar, Alfa Romeo CEO Jean-Philippe Imparato mentioned the next-generation Giulia will retain the sedan physique model. To be bought strictly as an EV, the BMW 3 Series competitor from Milan may have an aero-focused form. The firm’s boss claims that “when you speak about electrification, you speak about aero, and when you speak about aero, you speak about ‘Berlina’, or sedan.”

That mentioned, Imparato admitted the sedan “segment is suffering.” Even so, the highest brass would not need Alfa Romeo “to become an SUV brand, even if the world is switching to SUVs.” Aside from cooking up a Giulia saloon, plans are in movement to revive the GTV and Duetto, however the agency’s CEO refused to enter any particulars.

Genesis Launches “One Of One” Customization Program