Ford’s electric vehicle division faced a $1.3 billion operating loss in the third quarter, translating to a loss of around $36,000 for every electric vehicle sold during that period. A significant portion of this loss is due to ongoing investments in next-generation EVs. Recent evidence confirms that the Blue Oval manufacturer is actively developing new electric products. The gallery below showcases a new electric crossover from Ford, set to debut next year.
A few days ago, our spies provided photos of an upcoming zero-emissions SUV from Ford, based on Volkswagen’s MEB platform. The newly captured prototype hints at a smaller electric crossover, which will join the Puma family. Previously, the Puma served as Ford’s entry-level product in the European market after the discontinuation of the Fiesta hatchback. The new electric crossover is expected to follow suit.