Last week, Lotus introduced a brand new programme known as Chapman Bespoke. It guarantees to supply higher personalisation and distinctive choices, proper as much as the manufacturing of one-off automobiles, in your Lotus.

What would Colin Chapman, Lotus’s founder, after whom the scheme is called and whose signature adorns its badge, have thought?

No thought. Never met the bloke. One of my least favorite phrases in motoring hackery is “so and so (company founder] would have approved”.

It’s often proclaimed definitively on the finish of an article to point out {that a} automotive is a real thoroughbred and that it is match to put on the title.

But truthfully, how are we to know what WO Bentley or Charles Rolls of Rolls-Royce would significantly have thought concerning the automobiles that come out of their firm’s respective factories right now?

Big cliché. Silly phrase. I’ve vowed by no means to make use of it so, apart from the events the place I most likely have already got, by no means will.

Anyway, famously, Chapman stated issues about simplifying automobiles and including lightness, which is definitely one thing he did on automobiles made for and derived from racing, just like the Lotus (now Caterham) 7, which was a path adopted by the Lotus Elise after his dying.

And on condition that he sketched out his first automobiles by hand and constructed them a lot the identical method, Lotus thinks he would have been into this Bespoke thought. Chapman was additionally partial, like most entrepreneurs, to creating a couple of quid.

Allowing any individual to color their Lotus the identical color as their favorite nail polish and ending the inside with gazelle disguise in the event that they’re ready to pay handsomely for the privilege (Bentley makes a median of £34,000 per automotive from its Mulliner programme) sounds just like the kind of factor that he may need been completely high-quality with too.