Speculations about the resurrection of the iconic Volkswagen Beetle in the form of an electric vehicle have been circulating for years. However, the German automaker has officially declared that there are no plans to revive the Beetle. In an interview with Autocar, Volkswagen CEO Thomas Schafer explained that the decision is primarily driven by marketing considerations.

During the pre-production test drives of the third-generation Tiguan, Schafer confirmed that an electric Beetle is not currently being considered. He clarified that it is not due to a lack of resources, finances, or time, but rather because it does not align with Volkswagen’s marketing strategy. When asked about the possibility of the Beetle returning for the modern era, Schafer stated:

“I don’t think so, because there are certain vehicles that have had their day. It wouldn’t make sense to bring it back. I wouldn’t say with 100 percent certainty. But from where I stand now, I wouldn’t consider it. It’s the same as Scirocco: it had its day, then there was a new model based on a reinterpretation. To do that again? I don’t think so. And going forward with balancing all these technologies and the cost that is associated with it, you’ve got to invest money in the best possible place.”