Why we’re running it: Volkswagen wants to bring back the glory days with a large family EV, but is it as appealing as its classic bug counterpart?

Month 1 – Specs

Life with an ID Buzz: Month 1

Welcoming the ID Buzz to the fleet – 22 November

“My absolute passion is for the brand, and to get the brand back to where it belongs – to the hearts of the people. Real Volkswagen again. A love brand.”

VW CEO Thomas Schäfer expressing his plan to regain the brand’s once-enviable popularity and compete with new rivals while maintaining desirability.

The ID Buzz represents this objective as a sleek, cheerful electric MPV that pays homage to one of VW’s most successful historic models, while also being a technologically competitive flagship model.

It needs to be a futuristic family vehicle that competes effectively in a crowded field, and also appeals to loyal VW fans who may have become disconnected from the brand’s current lineup.

From a personal perspective, I have a strong connection to VW’s history, having experienced various models and owning a 1972 Beetle for over a decade.