Tata, the Indian conglomerate, has announced that its new luxury electric car brand will be built on the EMA SUV architecture developed by Jaguar Land Rover (JLR). This platform will serve as the foundation for a range of upcoming models.

Tata introduced its Avinya brand earlier this year, showcasing a concept vehicle with a focus on interior space and flexibility. The concept boasts a long wheelbase, swiveling front seats, and combines the silhouette of a coupé-SUV with features typical of an MPV.

The company presented the Avinya concept as a preview of its next generation of electric models, claiming that it will feature the ability to charge up to 310 miles in just 30 minutes. However, this capability is subject to the development of supporting infrastructure.

As reported previously by Autocar, the EMA platform will also serve as the foundation for the next-generation Range Rover Evoque, Range Rover Velar, and Land Rover Discovery Sport models.

The platform will support 800V electrical systems, enabling rapid charging at rates of around 350kW. Battery supply for the platform will come from Tata’s newly established plant in Bridgwater, Somerset, which is expected to begin operations in 2026.

JLR CEO Adrian Mardell has confirmed that Tata’s Avinya brand will use the EMA platform through a licensing agreement with Tata Passenger Electric Mobility (TPEM).

Mardell stated, “TPEM has decided to utilize the technology we are developing, including the EMA architecture, electrical architecture, and battery packs, to produce their own range of premium battery electric vehicles (BEV) at their plant in India. They will be producing their vehicles using our intellectual property.”