TOKYO (March 7, 2024) – Lexus returns to Milan Design Week this spring, exhibiting “Time”, a pair of interactive installations that includes new and unique work by two main international designers – each geared toward illuminating the way forward for human-centred design from the canvas of the world’s largest design occasion.

Since its founding 35 years in the past, Lexus has repeatedly challenged the established order within the luxurious automotive house, pushing boundaries in each services to create new experiences that respect each second of a buyer’s time.

Building on this mindset, “Time” explores how the period of software-defined {hardware} will infinitely develop the chances for personally tailor-made experiences, permitting future design to seamlessly anticipate and evolve with every particular person.

The exhibition is split between two installations throughout the similar website. The indoor exhibit “BEYOND THE HORIZON” by Hideki Yoshimoto/Tangent expresses a world of next-generation mobility that continues to evolve in limitless methods via software program, complemented by the music of Keiichiro Shibuya that additional invitations guests into an immersive house.

“8 Minutes 20 Seconds” by Marjan van Aubel might be exhibited outdoors, expressing the funding she shares with Lexus in pioneering new approaches to design and expertise towards a carbon-neutral future.

Both exhibitions incorporate the next-generation Lexus electrical automobile LF-ZC, an idea that represents how the synergy of {hardware} and software program can redefine the automotive expertise.

Lexus has been a daily exhibitor at Milan Design Week for nearly 20 years, collaborating with many main designers and artists to create immersive experiences for guests. The roll name of expertise consists of such internationally revered names as Philippe Nigro, Sou Fujimoto, Rhizomatiks, Germane Barnes and Suchi Reddy.

“Time” might be on public view within the Art Point and Art Garden at Superstudio Pìu in Milan’s well-known Tortona design district from April 16 to 21.

Event particulars

Dates: Press Day April 15, 10am to 8pm; Public Days April 16 to 21, 10am to 9pm

Venue: Art Point and Art Garden, Superstudio Più, Via Tortona 27, 20144 – Milan, Italy

Exhibition:

• Installation “BEYOND THE HORIZON” by Hideki Yoshimoto/Tangent (Art Point)
• Installation “8 Minutes 20 Seconds” by Marjan van Aubel (Art Garden)

Designer profile –Hideki Yoshimoto /Tangent

Hideki Yoshimoto, founding father of the worldwide Tangent design and innovation model, was the winner of the primary Lexus Design Award in 2013, whereas nonetheless a pupil on the Royal College of Art in London. His successful lighting design “INAHO” was invited to take part in exhibitions world wide and went on to be developed as a business product.

Yoshimoto specialises within the progressive fusion of design and engineering. In addition to offering international luxurious manufacturers similar to Hermès with designs and ideas, he’s energetic in a variety of fields, from technology-based new enterprise growth to city schemes.  In latest years, he has been concerned within the evolution and transmission of Japanese tradition, together with the founding of Craft x Tech, a world initiative to attach conventional Japanese crafts and modern expertise.

Tangent is a design studio that goals to specific the thought of “bringing technology closer to people’s lives and time, rather than thrusting it on them”. Its collaboration strategy resonates with the connection that Lexus goals to construct between its prospects and mobility.

https://www.tngnt.uk/

Designer profile –Marjan van Aubel / Marjan van Aubel Studio

Marjan van Aubel is a photo voltaic designer from the Netherlands whose work explores improvements that mix daylight and expertise for a sustainable future. She is the director of the Marjan van Aubel Studio, which has produced award-winning inventive actions geared toward incorporating photo voltaic vitality into every day life.

Explaining her studio’s inventive ethos, she says: “We will continue to create a future that combines sustainability, design, and solar technology, create lasting change through solar design, and bring solar power closer to life by incorporating it into our lives through buildings and objects. That’s what I’m aiming for.”

This concept connects with Lexus’ design imaginative and prescient and its purpose for battery electrical autos to ship experiential worth that’s human-centred.

Van Aubel graduated from the Royal College of Art with a Master’s diploma in Product Design and holds a Bachelor’s diploma from the Rietveld Academy Design Lab. Leading model collaborations embrace COS, Timberland and Swarovski to assist speed up the transition to photo voltaic vitality globally. Her notable works embrace “Sunne,” “Current Table,” “Power Plant” and the roof design for the Netherlands Pavilion at Expo 2020 in Dubai.

https://www.marjanvanaubel.com/

Composer profile–Keiichiro Shibuya

A Japanese composer, musician, and artist primarily based in Tokyo and Paris. Graduated from the Tokyo University of the Arts’ Department of Composition. His work encompasses cutting-edge digital music, piano solos, operas, movie scores, and sound installations.In 2012, Shibuya created the vocaloid opera The End, starring Hatsune Miku. The opera premiered on the Théâtre du Châtelet in Paris, with costumes designed by Louis Vuitton and Marc Jacobs and since then has toured worldwide. In 2018, Shibuya premiered one other opera referred to as “Android Opera”. The opera options an AI-equipped android, which sings whereas conducting an orchestra. In 2021, Shibuya acquired a fee to create the opera Super Angels by the New National Theatre, Tokyo. In 2022, he carried out the Android Opera MIRROR for Expo 2020 Dubai. The full 70-minute model of this opera was premiered on the Théâtre du Châtelet in Paris.

Shibuya has additionally acquired recognition for his movie scores. In 2020 and 2021, he was acknowledged on the seventy fifth Mainichi Film Awards and acquired the thirtieth Japan Movie Critics Award for the movie Midnight Swan.

Through his works, Shibuya continues to push the boundaries of expertise, life, and dying.

http://atak.jp/en/