Munich. Sylvia Neubauer will assume the role of head of Customer, Brand, and Sales for BMW M GmbH starting October 2023. Neubauer previously oversaw brand portfolio strategy, market research, and competitive analysis for all brands within the BMW Group. She will be taking over from Timo Resch, who has voluntarily decided to leave the company after holding the position since January 2022.

BMW M GmbH CEO, Franciscus van Meel, expressed gratitude towards Timo Resch for his significant contributions in strengthening sales and marketing activities at BMW M GmbH over the past two years. In 2022, BMW M GmbH achieved record-breaking sales with over 177,000 vehicles sold worldwide, and the company is on track to set a new record in the current fiscal year.

Sylvia Neubauer eagerly anticipates her new responsibilities and the opportunity to combine her passion for BMW M vehicles with her professional expertise. She aims to play a pivotal role in addressing the challenges that lie ahead during these exciting times. The brand’s main focus for current and future development revolves around the continued pursuit of e-mobility and the promotion of performance and high-performance models with electrified drive.

Franciscus van Meel describes Sylvia Neubauer as an experienced sales and marketing specialist, with a strong background in brand repositioning for BMW M, data analytics, and customer journey. Her appointment is seen as the perfect choice to lead the transformation process of BMW M GmbH and strengthen the brand’s global fan community.