Citroën’s new range is inspired by the company’s desire to simplify the consumer experience, improve pricing fairness, and reduce delivery times. The range has been redesigned based on analysis of new consumer habits and a shift towards a more digital world.
A SIMPLIFIED RANGE, TAILORED TO CUSTOMER NEEDS
The new model range consists of three trim levels: YOU, PLUS, and MAX. This redefined range makes it easier for customers to understand the different trim levels, standard equipment, and options available. Each trim level is designed to meet customer needs and preferences.
The range reflects Citroën’s commitment to providing style and comfort. For example, the entry-level YOU trim for the C4 and C4 X models offers Citroën comfort, with features like Advanced Comfort Suspension®, Advanced Comfort Seats®, a 10-inch touchscreen with wireless smartphone mirroring, and rear parking sensors. The PLUS trim enhances the Citroën experience with a head-up display, a rear-view camera, and connected navigation. The MAX versions provide additional equipment such as hands-free access and adaptive cruise control with the Stop & Go function, along with unique style elements like dark-tinted rear windows and 18-inch diamond-cut alloy wheels.
Special ‘collection’ versions will also be available for each model range, such as the electric ë-Series collection for ë-C4, ë-C4 X, and C5 Aircross Hybrid and Plug-In Hybrid models.
AN IMPROVED CUSTOMER EXPERIENCE
By streamlining its range, Citroën aims to improve the buying experience, reduce costs, and minimize delivery lead times. The Citroën Advisor programme is one of the tools used to achieve these goals. It allows customers to provide transparent feedback and opinions on products, sales outlets, and service offerings.
The streamlined range and enhanced online navigation on the Citroën website make the buying process less complex and smoother for customers. Production, stock management, and cost controls have also been optimized to ensure fair pricing and shorter delivery lead times.