In recent months, many brands have suggested that the traditional SUV’s days may be numbered. These upright, two-box vehicles, favored by regular drivers but often criticized by car enthusiasts, are facing reconsideration due to the increasing importance placed on aerodynamic efficiency and sustainability. Despite this, the demand for SUVs remains high.
Kia’s design chief, Karim Habib, is open to exploring new possibilities: “We will try different things,” he says. “I believe there are more efficient ways to utilize space.” With the elimination of the transmission tunnel and engine bay on the horizon, interior design can take a completely new direction. In the near future, cars no longer need to be the same size and shape to provide comparable utility and comfort.
“I personally believe that you can create really cool vans,” Habib remarks. He offers the rakish Carnival, not available in the UK, as an example of a “cool” and “desirable” take on the traditional MPV. Meanwhile, Habib emphasizes that technological progress must be evident in SUVs for them to survive. It’s not about the specific typology, but rather, what it represents.
Kia’s design lessons from Land Rover
While it may seem unthinkable, Kia finds design inspiration from Land Rover. Habib points out the EV9’s simplistic lines and minimalist details as evidence. “There’s something really nice about these authentic, honest, boxy SUVs,” he states. Habib admires the enduring appeal of the Land Rover Defender, both old and new, for its cool factor.