Tucano Urbano debuts its new Airbag Vest at EICMA 2023. The company aims to promote safety for urban motorcycle riders and has chosen Marco Melandri as the face of the new product.
The brand seeks to address the issue of many motorcyclists riding without adequate protection in cities. Tucano Urbano is launching a revolutionary new airbag vest, AIRSCUD™ FLEX, at the Rho Fair in Milan, which offers maximum comfort, style, and affordability, eliminating excuses for riders not to prioritize their safety.
Tucano Urbano’s marketing director, Florian Martin, emphasizes the need for riders to adopt proper protection, especially in urban environments, and stresses the importance of the new airbag vest in providing comfort, style, and safety at an affordable price.
The AIRSCUD™ FLEX, priced at 299.99 euros, will be available for sale starting from next summer. The product is designed for optimal comfort, incorporating high tenacity fabrics and a CE certification in class C, allowing it to be worn in multiple ways.
The airbag vest is also designed with style in mind, ensuring a sophisticated and comfortable appearance for everyday use.
AIRSCUD™ FLEX utilizes In&motion technology, harnessing the power of artificial intelligence developed by In&motion, a leader in autonomous airbag development. The system features 7 sensors and offers various algorithms to optimize its functioning based on different usage conditions.
Additionally, Tucano Urbano has enlisted the support of Marco Melandri, a former MotoGP and Superbike champion, to promote the safety culture for urban motorcycle riders in a new video campaign dedicated to AIRSCUD™ FLEX.