Munich/Cannes. Glittering film premieres, stars gracing the pink carpet and a high-performance automobile that appears like nothing else: that is the #Cannes Film Festival and yesterday it hosted the world premiere of the #BMW XM Mystique Allure. This one-off creation is predicated on the primary high-performance sports activities automobile from #BMW M GmbH powered by the #M HYBRID drive system. Blending progressive luxurious with extravagant seems, it’s impressed by British supermodel #Naomi Campbell, was designed utilizing unique supplies from the world of high fashion and has a singular soundtrack devised in cooperation with movie rating composer Hans Zimmer.
The BMW XM Mystique Allure is the most recent product of the collaboration between BMW and Naomi Campbell. The partnership took its first steps final 12 months with the “Dare to be You” launch marketing campaign for the #BMW XM, which places the boldness to be your self and go your personal method at centre stage.
The BMW XM Mystique Allure and Naomi Campbell: making a grand entrance at Cannes.
The 77th Cannes Film Festival was the perfect alternative of setting for the world premiere of the BMW XM Mystique Allure. Against the gorgeous backdrop of the French portside resort, Naomi Campbell offered the one-of-a-kind creation impressed by her to an viewers of chosen friends, earlier than making her method within the automobile to the pink carpet outdoors the Palais des Festivals et des Congrès. “Witnessing BMW’s vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi. “I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”
This is the third 12 months in succession that BMW has stepped up as Official Automotive Partner of the Cannes Film Festival. And it can lay on an unique shuttle service of greater than 200 automobiles – amongst them the all-electric BMW i7, BMW iX and BMW i5, and the plug-in-hybrid BMW XM – to offer contributors and friends on the occasion the expertise of regionally emission-free premium mobility.
First BMW designed with high-fashion supplies.
The BMW XM Mystique Allure is the primary automobile within the model’s historical past to be designed utilizing supplies from the excessive style trade. This uncommon tie-up showcases the BMW XM in a complete new mild: expressive, avant-garde – and classy and opulent in equal measure.
Inspired by Naomi’s favorite color, the automobile’s exterior boasts a deeply saturated ultramarine shade, accentuated by a lustrous matte end. A up to date translation of high-fashion supplies from luxurious textile producers, the design seamlessly brings the within to the surface, that includes wealthy velvet and shimmering Frozen metallic sequins casting hues starting from intense violet to deep ultramarine.
The iridescent surfaces have been created with exact handcraftsmanship and a high-quality eye for element. They take their cues from the eye-catching geometric types of the BMW XM and produce a particular visible richness to the automobile’s extrovert aesthetic. The design of the BMW XM Mystique Allure gives a gathering level for prime efficiency and high fashion, and paints a singular image of progressive luxurious that continues into the inside. All of the surfaces contained in the automobile, together with the M Lounge within the rear, are coated in purple velvet.
BMW IconicSounds Electric: unique driving sound from the collaboration with Hans Zimmer.
The daring look of the BMW XM Mystique Allure is complemented by an acoustic character additionally very a lot its personal. At its coronary heart is a bespoke adaptation of the BMW IconicSounds Electric developed as a part of the collaboration between BMW Group Sound Design and movie rating composer Hans Zimmer.
The driving monitor created for the Naomi Campbell-inspired one-off initiatives the supreme confidence of the automobile’s exterior design onto the soundscape of regionally emission-free driving. In the M HYBRID drive system’s all-electric working mode, each motion of the accelerator is accompanied by an emotionally participating sound that authentically represents the automobile’s excellent efficiency and magnetic visible attract.
The BMW XM: essentially the most highly effective series-produced mannequin from BMW M GmbH.
The BMW XM is the primary mannequin for the reason that legendary BMW M1 to be conceived solely as a standalone high-performance automobile from BMW M GmbH. It blends dynamic efficiency with modern luxurious and an enticingly extravagant design composed of muscular proportions and highly effective contours. Two-piece break up headlight models, Iconic Glow contour lighting for the BMW kidney grille, accent bands alongside the edges of the automobile, light-alloy wheels as much as 23 inches in measurement and the vertically stacked and hexagonally fashioned pairs of exhaust tailpipes built-in into the rear apron guarantee the outside of the XM has an inimitable visible presence.
The BMW XM can be breaking new floor with its M HYBRID system, which has made the XM the primary high-performance automobile from BMW M GmbH to characteristic an electrified drive system. In BMW XM Label Red type (electrical energy and petrol consumption – weighted, mixed: 33.5 kWh/100 km and a couple of.0 l/100 km [141.2 mpg imp]; CO2 emissions – weighted, mixed: 45 g/km (WLTP); gas consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO2 lessons: with discharged battery G; weighted, mixed B), the plug-in hybrid mannequin – with its most output of 550 kW/748 hp – can be essentially the most highly effective series-produced, road-legal automobile but produced by BMW M GmbH.
—
Official gas consumption, CO2 emissions, electrical energy consumption and electrical vary figures have been decided primarily based on the prescribed measurement process in accordance with European Regulation (EC) 2007/715 within the model relevant. Where a spread is proven, the WLTP figures bear in mind the influence of any optionally available extras
Only official figures primarily based on the WLTP process can be found for brand spanking new fashions which were sort examined since 01.01.2021. In addition, in keeping with EU Regulation 2022/195, the NEDC values will now not be included within the EC certificates of conformity as of 01.01.2023. Further info on the WLTP and NEDC measurement procedures will also be discovered at www.bmw.de/wltp.
Further info on official gas consumption figures and particular CO2 emission values of recent passenger automobiles is included within the following guideline: ‘Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen and den Stromverbrauch neuer Personenkraftwagen’ (Guide to the gas economic system, CO2 emissions and electrical energy consumption of recent passenger automobiles), which may be obtained freed from cost from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.
—
In the occasion of enquiries please contact:
Corporate Communications
Cypselus von Frankenberg, Product Communication BMW Automobiles
Telephone: +49-89-382-30641
E-mail: Cypselus.von-Frankenberg@bmw.de
Alexandra Landers, Head of Product and Brand Communication BMW
Telephone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
Electric energy and petrol consumption – weighted, mixed: 33.5 kWh/100 km and a couple of.0 l/100 km [141.2 mpg imp]; CO2 emissions – weighted, mixed: 45 g/km (WLTP); gas consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO2 lessons: with discharged battery G; weighted, mixed B.
