Tag Archives: Olivier

FiatUk

FIAT’s New Global Game

  • FIAT CEO, Olivier Francois, has simply unveiled the following steps within the creation of the Brand’s product  line-up. 

  • The video is obtainable HERE.  

  • All the brand new fashions will share a standard international platform, making them accessible to clients everywhere in the world. 

  • FIAT will provide electrical, hybrid and ICE powertrains to make sure most relevance to clients wherever they stay on this planet.  

  • The first automobile of this new household will likely be introduced in July 2024, adopted by the launch of a brand new mannequin yearly for the next three years. 

In a continuously altering international mobility market, there are those that dream about a greater future and people who take concrete steps in direction of a extra sustainable and accountable tomorrow. FIAT has proved that the long run is already right here with the disclosing of its new household of Panda-inspired ideas.  

The first new product will likely be revealed in July 2024, adopted by the launch of a brand new automobile yearly till 2027. The new set of fashions has been designed to overcome the streets of the world and full the model’s line-up. Thanks to Stellantis, FIAT has entry to a brand new international platform, on which it has added its distinctive model of Italian creativity: a recipe combining magnificence and easy options.  

The new international sport was introduced at the moment in a video—accessible HERE —during which Olivier Francois, FIAT CEO and Stellantis Global CMO, presents from Italy’s very personal Geneva utilizing a cheerful Panda: the mannequin that has modified the best way we expertise the auto for greater than forty years. This image of Italian creativity impressed the brand new household of ideas.  

Olivier Francois said: “FIAT is a global brand with 1.3 million cars sold last year and solid leadership in many parts of the world. We are in a global game and our next step will be to transition from local products to a global offer that can benefit all of our customers everywhere in the world. We are excited to share this glimpse into our future; a very near future actually, since the first car will be presented in 4 months during the brand’s 125th anniversary celebration. That car will then be followed by 1 new model every year.” 

The new vehicles will share the identical philosophy – Functionality ought to by no means exist with out Fun – and the identical know-how – a single international platform the place new fashions might be manufactured on a neighborhood relevance foundation. Wherever the brand new fashions are created, they are often produced in any a part of the world and attain clients all over the place. The distinctive multi-energy platform will even permit the following FIAT fashions to be geared up with all varieties of powertrain (electrical, hybrid and ICE). Furthermore, the brand new household will function an environment friendly use of house along with sustainable supplies. Each of the brand new fashions will likely be a novel and unique interpretation of the inclusive, accessible, and ingenious spirit that has allowed the model to create autos with modular interiors, distinctive seems, and daring personalities. 

FIAT is taking up the problem of manufacturing extra sustainable and inexpensive vehicles with its “less is more” strategy, eradicating redundant elements and lowering polluting supplies resembling chrome, alloys, leather-based, and the foams in seats; plus, there’s a renewed give attention to aerodynamic efficiency, as might be seen within the fastback idea, and on the “modularity” inherent in FIAT’s Italian ingenuity. The latter is favored by a transversal platform and a shared use of as much as 80% frequent elements relying on the fashions—such because the interiors—leading to a extra environment friendly manufacturing, and advantages for the shoppers, resembling affordability and distinctiveness. 

City Car  

The first idea within the video is the brand new City Car. Bigger than the present Panda, a form of “Mega-Panda”, its design was additionally impressed by the model’s birthplace: the enduring Lingotto constructing in Turin with its well-known rooftop check observe. FIAT’s designers have been impressed by among the Lingotto’s particular options when creating the brand new design language: together with structural lightness, house optimization and brightness. Meanwhile, the oval form of the “La Pista 500” observe on the roof made its mark on among the points of the brand new mannequin’s interiors: from the dashboard to the show and seats.  

Moreover, FIAT is placing a particular emphasis on using sustainable supplies, together with recycled plastics and bamboo materials. The model additionally goals to take away among the obstacles to a extra sustainable mobility, together with making plugging and unplugging simpler with a “self-winding cable”. The excessive driving place and strong design make this metropolis automobile the proper ally for purchasers everywhere in the world, particularly in crowded city environments. But, on the similar time, it affords roominess and flexibility for household weekend journeys and holidays. 

Pick-Up 

The pick-up is the second idea which seems within the video. FIAT is the market chief in South America and the Strada pick-up is the bestselling automobile on the Brazilian market. Moving ahead, FIAT is definite that one of these automobile can replicate its success at a world degree, even in Europe. FIAT’s new pick-up idea places the enjoyable into performance and responds to the worldwide rediscovery of free time as a price for folks. Fun and practicality will unfold all through the world with this mannequin. This automobile blends the idea of a pick-up with the performance of an LCV and the consolation of a SUV in a measurement that’s appropriate to city environments everywhere in the world. Outdoor actions are greater than hobbies, and this pick-up is completely designed to get essentially the most out of 1’s life-style. 

Fastback 

An inheritor to 2 of the Brand’s largest hits—the Fiat Fastback in Brazil and the Fiat Tipo within the Middle East and Africa— this fastback goals to observe of their footsteps and set up itself at a world degree in Latin America, the Middle East and Africa, and even Europe. This idea is made on the identical modular platform and incorporates a sporty aptitude. The Fastback is proof that FIAT can enhance its sustainable dedication with out giving up on efficiency: the dynamism of the silhouette and its aerodynamic efficiency affords decrease consumption and extra modernity and youthfulness when in comparison with many SUVs.  

SUV 

The fourth idea within the video is a spacious household SUV, a form of “Giga-Panda”. In line with FIAT’s position as a pioneer of accessible, progressive, and sustainable mobility, the automobile is one more affirmation of the particular emphasis the model is placing on the wants of household transport. 

FIAT’s SUV idea meets clients’ final wants when it comes to security, versatility, and design, bringing roominess and robustness to households everywhere in the world.   

Camper  

The final idea introduced is the final word do-it-all automobile, because it options the brand new dolce vita fashion and reconnects folks to one another and nature. This idea pays homage to the “Fun-ctionality” of the Panda from the 80s, recalling the flexibility of a automobile that was made for the town with the options of a SUV and the soul of a trusty companion.  

Turin, twenty fifth February 2024 

ENDS 

Contact:  

VINCE CLISHAM 
HEAD OF PUBLIC RELATIONS 
vincent.clisham@stellantis.com 

TEL +44(0)7835 114390 

LUCINDA INGGS  
PUBLIC RELATIONS MANAGER 
lucinda.inggs@stellantis.com 

TEL +44(0)7542 394878 

MICHAEL ARNOLD 
PRESS FLEET MANAGER 
pressfleet@stellantis.com    

TEL +44(0)7831 829410 

JEREMY TOWNSEND 
COMMUNICATIONS DIRECTOR 
jeremy.townsend@stellantis.com    

TEL +44(0)7827 896480 

News

Yamaha Motor Manufacturing Europe Announced As European Production Hub

On January 1, 2024, Yamaha Motor Europe welcomed its new president and CEO, Olivier Prevost. Set to fill within the sneakers of Eric de Seynes, Prevost has his work lower out for him, as Yamaha stays a pressure to be reckoned with within the ever-changing mobility panorama. As it might end up, developments are fast beneath Prevost’s management, as Yamaha has simply renamed one among its massive manufacturing amenities in France to Yamaha Motor Manufacturing Europe (YMME).

The manufacturing facility was beforehand known as MBK Industrie S.A.S., and has been a completely owned Yamaha subsidiary all the best way again since 1986. With MBK now referred to as YMME, it successfully turned Yamaha’s European manufacturing headquarters. According to Yamaha, this was completed to indicate its dedication to growing localized European manufacturing in order to higher serve key markets within the area.

2023 Yamaha XMAX Tech Max 300 - Front Right Closeup 2

In Yamaha’s official press launch, Olivier Prevost acknowledged, “It is with a lot of emotion that I see the evolution of MBK Industrie into Yamaha Motor Manufacturing Europe. I started my career at MBK 30 years ago and all these years, I have been paying special attention to MBK. The operations and product line-up have been continuously evolving to reach today a high level of excellence allowing production of Yamaha flagship models in this factory. This has been possible with the involvement and efforts of all the employees during the last 40 years. I would like to express my appreciation and to thank all of them. Looking forward, it became clear that it is now time to change the name to Yamaha Motor Manufacturing Europe.”

2024 Yamaha Tenere 700 - Riding 42

He added that YMME will function a hub for innovation in relation to Yamaha’s merchandise for the European market, “More than a symbolic move, it is a clear recognition for the company within the Yamaha Motor Group and it will support to embrace a wider range of Yamaha products. Finally, as an ex-MBK employee, I am very proud to say to my YMME colleagues that we are finally all ‘Yamaha employees’ now. Let’s continue to move forward using our Yamaha local manufacturing as a competitive and sustainable advantage!”

With mobility calls for repeatedly altering attributable to a myriad of variables all throughout Europe, Yamaha is predicted to diversify its product portfolio within the close to future. More than doubtless, aside from the identify change, YMME may even be upgraded to supply fashions just like the Yamaha Tenere 700 and XMAX extra effectively, in addition to cater to the model’s rising lineup of electrical automobiles comparable to electrical scooters and electrical bicycles.

Yamaha YDX Moro 07 Electric MTB

“The re-naming of MBK into Yamaha Motor Manufacturing Europe is an important recognition of the efforts made by all employees during the last years to transform the company to be able to produce Yamaha flagship models such as the Ténéré 700 family. We continuously benchmark our quality standard and method with our mother factory in Iwata, to be able to achieve similar quality levels. We believe that our facility in Europe will be a key asset for Yamaha in the eMobility to respond to the zero carbon neutrality requirement for local manufacturing,” mentioned Patrice Maciejewski, President of YMME.

FiatUk

Stellantis Global Chief Marketing Officer Olivier François Named as One of Newest Inductees into the AAF Advertising Hall of Fame

 

  • Olivier François is one of six industry icons to receive Advertising’s most esteemed honor. 

  • In its 70-plus years, only 282 advertising legends and 12 global companies have been elected to the Hall of Fame. 

  • Highly acclaimed campaigns under Francois’ leadership include the Primetime Emmy® Award-winning “Imported from Detroit” featuring Eminem, “Farmer” with radio’s legendary Paul Harvey, Primetime Emmy® Award-nominated “Halftime in America” with Clint Eastwood, Primetime Emmy® Award-nominated “Groundhog Day” starring Bill Murray and “The Middle” featuring Bruce Springsteen. 

  • Award comes as François prepares to relaunch the all-new, all-electric Fiat 500e into North America. 

  • The 2024 Honorees will be feted at a gala ceremony to be held on April 25, 2024, at Cipriani Wall Street. 

The American Advertising Federation (AAF), the “Unifying Voice for Advertising,” announced today the inductees into the 2024 AAF Advertising Hall of Fame (AHOF). Olivier François, Global Chief Marketing Officer for Stellantis, is one of six industry luminaries joining this prestigious group. The announcement was celebrated during a closing bell ceremony on the New York Stock Exchange (NYSE) earlier this week. 
 
This year’s honorees were chosen following a rigorous review overseen by a Council of Judges comprised of an esteemed group of industry leaders and fellow members of the Hall of Fame. In addition to François, the inductees include (in alphabetical order): Jerri DeVard, CEO and Founder, Black Executive CMO Alliance (BECA); Jeff Goodby, Co-Chairman, Goodby Silverstein & Partners; Bill Imada, Co-Founder, Chairman & Chief Connectivity Officer, IW Group; Marc Pritchard, Chief Brand Officer, P&G; and Donna Weinheim, Former Partner, Executive Creative Director, BBDO; Cliff Freeman & Partners. 

François has always sought to go beyond the status-quo, with a remarkable talent for pairing the commercial with a genuine sensibility for socially responsible causes and environmental ethics. He has somehow reached remarkable sales figures and global brand recognition by enlisting distinguished world leaders, cultural icons from across the film, television and music industries, and world-renowned environmentalists. As François has said, “The greatest Brand value I can deliver is to show that our Brands have values.”   

“I’m overwhelmed with gratitude receiving this recognition,” said François. “It simply would not have been possible without a house of now 14 iconic American, French, German and Italian brands that together compose a symphony. A CMO can play one brand beautifully, but with the accompaniment of many distinguished brands, along with the great number of extraordinarily talented, relentless, and fearless people on our Stellantis teams and the incredible agency rosters across the world, who together have lifted our brands to the highest heights of success, we can have a bit of fun.”   

Added François, “While these achievements often come at the end of one’s career, in my case, I like to think that after 15 years at the helm of our Group’s marketing team, I’m just getting started.” 

 François found a way to place the Dalai Lama in a Lancia by simply practicing what he preaches. To fight for human rights in Tibet utilizing Richard Gere during the Opening Ceremonies of the Beijing Olympics. To get Nobel Laureates’ Mikhael Gorbachev, Lech Walesa, and Nelson Mandela to appear in a spot to support free elections in Myanmar. To create with Sean Penn, virtually overnight, the campaign to support the Haitian Relief Organization and deploy Jeep vehicles to help distribute food and water. To stand up for Detroit in the midst of The Great Recession with bold music from Eminem and a brave message “Imported from Detroit” in the first-ever two-minute Super Bowl spot in the history of the Big Game that helped to lift an industry, a city and a nation. 

His proposal to use Carl Sagan’s “Pale Blue Dot” in a Jeep campaign was instrumental in launching the first ever electrified Jeep vehicle – the Jeep Wrangler 4xe. François used the fact that the Super Bowl fell on Groundhog Day for only the second time in the Big Game’s 54-year history to engage the elusive Bill Murray to reprise his famous role as Phil Connors from original 1993 film and create a spot that not only topped the Super Bowl charts but took top honors at the post pandemic Cannes Festival. But he didn’t stop there.   

François teamed with Bono’s RED® organization to use FIAT, the brand that he has been running as CEO since 2011, to commit millions to fight AIDS and Covid. Then, he was able to convince Bruce Springsteen to appear in the Super Bowl campaign for “The Middle,” the first time that Springsteen had ever agreed to appear in a television commercial for any brand, in “a call to all Americans to come together and seek common ground as we look collectively to the road ahead.” 

 In his boldest move yet, François who also holds the dual roles of CEO of FIAT Automobile and DS Automobiles, is using his role as FIAT CEO role to make the all-new Fiat 500e all-electric (and only electric): For François, passion for an ethical approach runs deeper than marketing, it actually affects vehicle production. During a lunch with Leonardo DiCaprio, he convinced the elusive environmentalist to stand alongside him in Europe as he strives to convert the most popular mass-market city car to all-electric to shape the future of urban mobility worldwide. 

Beyond marketing, François has extensive work experience in business operations, and sales through his leadership roles over the last three decades. He assumed leadership roles at Citroën before joining FIAT in 2005. He was the lead executive for Lancia S.p.A. and then Chrysler brand (2009) after the Chrysler Group and FIAT merger, and CEO of FIAT Automobiles since 2011. Concurrently, François has held the CMO role since 2008, retaining this position over two decades and three mergers. Although the company has evolved and reformed three times – from the Chrysler Group, to FCA to now Stellantis (in 2021), a group of 14 brands – François’ role as CMO has been a constant. 

François was recently named to Forbes CMO Hall of Fame (2022), after appearing on Forbes “World’s Most Influential CMO” list multiple times since 2014. He has twice been named the “Grand Brand Genius” by Adweek; named “Branding Power Player” by Billboard Magazine (2016) and Advertising Age named the Chrysler Group under his leadership, as the “Marketer of the Year” (2012).  
  
The Ram brand’s critically-acclaimed “Farmer” (2013) featuring the voice of legendary radio announcer Paul Harvey and the Dodge brand’s “Wisdom” (2016), recognizing the 100th anniversary of the brand and starring centenarians dispensing their own life wisdom, were named the Nielsen Automotive Ad of the Year.  
  
François and his team garnered a Primetime Emmy® Award for “Outstanding Commercial” for the “Imported from Detroit” Super Bowl campaign in 2012 and was nominated again for a Primetime Emmy® Award in the “Outstanding Commercial” category in 2012 for “Halftime in America” and in 2020 for the “Groundhog Day” Super Bowl commercial starring Bill Murray.  

 François holds a degree in economy, finance and marketing from Dauphine University (Paris) and a diploma from the IEP (Institute des Sciences Politiques, Paris). 

In its 70+ years, only 282 advertising legends and 12 global companies have been elected to the Hall of Fame.  The 2024 Honorees will be feted at a gala ceremony to be held on April 25, 2024, at Cipriani Wall Street. 
 
“The AAF Advertising Hall of Fame brings together the nation’s top leaders in American advertising, marketing, media, and tech and is another example of how AAF serves as the ‘Unifying Voice for Advertising,’” commented Steve Pacheco, President and CEO, American Advertising Federation. 
 
The Advertising Hall of Fame 

The Advertising Hall of Fame, organized by the AAF since 1949, helps the organization to sustain many of its key initiatives throughout the year surrounding education, diversity, grassroots advocacy, and professional development.  Induction into the Advertising Hall of Fame celebrates the most accomplished and legendary figures in advertising.  From their significant contributions to the advertising industry to their personal philanthropic involvement, honorees have set the precedent by which great leaders and accomplishments are measured today. 

AAF 

The AAF’s Board of Directors guides and oversees the Federation’s signature events and initiatives, including the Advertising Hall of Fame, Advertising Hall of Achievement, American Advertising Awards, Advertising Day on the Hill, Most Promising Multicultural Students Program, and HBCUs for Advertising  – all serving the Federation’s 35,000+ professional members nationwide, 4,000+ students and educators, and more than 60+ corporate members spanning media and tech companies, advertisers and agencies.  Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.”  Visit https://aaf.org/ 

 

 

 

FiatUk

100 Years of Lingotto: the design marker for the future of the FIAT Brand

  • In the 100th anniversary celebration video “Shaping the Future”, Olivier Francois, FIAT CEO, anticipates a vision for future FIAT models.
  • FIAT’s future cars will be inspired by signature aspects of the Lingotto and of the world-famous rooftop track: including its characteristic lightness, optimization of space, and the intensity of its façade.
  • The video features a conversation between Olivier Francois and Ginevra Elkann, President of the Pinacoteca Agnelli, about the Lingotto centenary: starting from its birth and projecting the Lingotto into the brand’s future. 

 

Today, FIAT celebrates the 100th anniversary of the iconic Lingotto: a century has gone by since the fundamental production facility was officially opened on May 22nd, 1923, immediately establishing the location as a major Italian industrial centre. The famous building now has a new life and purpose but continues to be an engine of new ideas and inspiration.
 

For FIAT, Lingotto is a place where heritage meets the future. In its early days, its iconic structure and features were a manifesto that truly launched FIAT into the 20th century. Today it is again a manifesto of the brand’s renewed vision in the 21st.
 

In the celebration video “Shaping the Future” Olivier Francois, FIAT CEO and Stellantis Global CMO, takes the opportunity to anticipate some details of the cars that will begin to appear on the market from 2024. The  “Lingotto inspired” theme also makes FIAT’s goal explicit: to inspire change and make a sustainable future accessible to all. Olivier Francois said: “At FIAT we think that the Lingotto and the track are such a landmark that they deserve to become ‘design markers’. Their characteristics have inspired FIAT designers to trace the lines of the future FIAT models, from the incredible roof track, to the ramp – a revolution in the 1920s – which is like a manifesto of our traditional lightness: less material, more space, that’s our vision of interior design moving forward. The oval shape of “La Pista 500” inspires several new interior product marker, while the façade, with the lightness of its windows, will also become a distinctive signature of the future models. I look forward to launching those ‘Lingotto inspired’ models a year from now.”
 

Ginevra Elkann, President of Pinacoteca Agnelli said: “Today is a special day: the Lingotto was officially opened by my great grandfather, exactly 100 years ago. It was a very proud moment: a huge step forward for FIAT, and for the Italian industry in general. Corbusier called it “one of the most impressive sights industry has ever offered”. The Lingotto has been an icon of Italian production, of renewal and transformation and, still today, it’s an engine for new ideas. In the 80s we were in search of a new purpose, so my grandfather decided to turn it into what you see today: shops, offices, hotels, and culture fulfilled by the artistic mission of Pinacoteca Agnelli.  Recently relaunched through a new ambitious programme of exhibitions and events, the Pinacoteca has become a new destination for a diverse and young public. Thanks to the hanging garden on La Pista 500 with its spectacular art installations, to Casa 500 and its FIATCafé500, Pinacoteca Agnelli is today one of the most visited museums in the city.
 

The Lingotto building found its new vocation during the 80s when it was inaugurated to the city of Turin and the collection of Giovanni and Marella Agnelli became its symbolic core. Today the opening of La Pista 500  reconnects the public with the original identity of this special site, merging the past with new, fresh, and vital roots.
 

La Pista 500 is the largest hanging garden in Europe and Casa 500 – welcoming visitors interested in the FIAT icon, art, architecture, and nature – is not just a museum: it’s the beginning of a journey into the future.
 

As the original, symbolic home of FIAT for a century, the Lingotto is constantly evolving and adapting itself over time, like the FIAT Brand. Innovation, attention to detail and lightness remain at the core of the brand’s future plans, with a strong prioritization of customers’ real needs in an era of continuous change.

Turin, May 22nd, 2023