On January 1, 2024, Yamaha Motor Europe welcomed its new president and CEO, Olivier Prevost. Set to fill within the sneakers of Eric de Seynes, Prevost has his work lower out for him, as Yamaha stays a pressure to be reckoned with within the ever-changing mobility panorama. As it might end up, developments are fast beneath Prevost’s management, as Yamaha has simply renamed one among its massive manufacturing amenities in France to Yamaha Motor Manufacturing Europe (YMME).
The manufacturing facility was beforehand known as MBK Industrie S.A.S., and has been a completely owned Yamaha subsidiary all the best way again since 1986. With MBK now referred to as YMME, it successfully turned Yamaha’s European manufacturing headquarters. According to Yamaha, this was completed to indicate its dedication to growing localized European manufacturing in order to higher serve key markets within the area.
In Yamaha’s official press launch, Olivier Prevost acknowledged, “It is with a lot of emotion that I see the evolution of MBK Industrie into Yamaha Motor Manufacturing Europe. I started my career at MBK 30 years ago and all these years, I have been paying special attention to MBK. The operations and product line-up have been continuously evolving to reach today a high level of excellence allowing production of Yamaha flagship models in this factory. This has been possible with the involvement and efforts of all the employees during the last 40 years. I would like to express my appreciation and to thank all of them. Looking forward, it became clear that it is now time to change the name to Yamaha Motor Manufacturing Europe.”
He added that YMME will function a hub for innovation in relation to Yamaha’s merchandise for the European market, “More than a symbolic move, it is a clear recognition for the company within the Yamaha Motor Group and it will support to embrace a wider range of Yamaha products. Finally, as an ex-MBK employee, I am very proud to say to my YMME colleagues that we are finally all ‘Yamaha employees’ now. Let’s continue to move forward using our Yamaha local manufacturing as a competitive and sustainable advantage!”
With mobility calls for repeatedly altering attributable to a myriad of variables all throughout Europe, Yamaha is predicted to diversify its product portfolio within the close to future. More than doubtless, aside from the identify change, YMME may even be upgraded to supply fashions just like the Yamaha Tenere 700 and XMAX extra effectively, in addition to cater to the model’s rising lineup of electrical automobiles comparable to electrical scooters and electrical bicycles.
“The re-naming of MBK into Yamaha Motor Manufacturing Europe is an important recognition of the efforts made by all employees during the last years to transform the company to be able to produce Yamaha flagship models such as the Ténéré 700 family. We continuously benchmark our quality standard and method with our mother factory in Iwata, to be able to achieve similar quality levels. We believe that our facility in Europe will be a key asset for Yamaha in the eMobility to respond to the zero carbon neutrality requirement for local manufacturing,” mentioned Patrice Maciejewski, President of YMME.