FIAT’s New Global Game

FIAT’s New Global Game

FIAT’s New Global Game
  • FIAT CEO, Olivier Francois, has simply unveiled the following steps within the creation of the Brand’s product  line-up. 

  • The video is obtainable HERE.  

  • All the brand new fashions will share a standard international platform, making them accessible to clients everywhere in the world. 

  • FIAT will provide electrical, hybrid and ICE powertrains to make sure most relevance to clients wherever they stay on this planet.  

  • The first automobile of this new household will likely be introduced in July 2024, adopted by the launch of a brand new mannequin yearly for the next three years. 

In a continuously altering international mobility market, there are those that dream about a greater future and people who take concrete steps in direction of a extra sustainable and accountable tomorrow. FIAT has proved that the long run is already right here with the disclosing of its new household of Panda-inspired ideas.  

The first new product will likely be revealed in July 2024, adopted by the launch of a brand new automobile yearly till 2027. The new set of fashions has been designed to overcome the streets of the world and full the model’s line-up. Thanks to Stellantis, FIAT has entry to a brand new international platform, on which it has added its distinctive model of Italian creativity: a recipe combining magnificence and easy options.  

The new international sport was introduced at the moment in a video—accessible HERE —during which Olivier Francois, FIAT CEO and Stellantis Global CMO, presents from Italy’s very personal Geneva utilizing a cheerful Panda: the mannequin that has modified the best way we expertise the auto for greater than forty years. This image of Italian creativity impressed the brand new household of ideas.  

Olivier Francois said: “FIAT is a global brand with 1.3 million cars sold last year and solid leadership in many parts of the world. We are in a global game and our next step will be to transition from local products to a global offer that can benefit all of our customers everywhere in the world. We are excited to share this glimpse into our future; a very near future actually, since the first car will be presented in 4 months during the brand’s 125th anniversary celebration. That car will then be followed by 1 new model every year.” 

The new vehicles will share the identical philosophy – Functionality ought to by no means exist with out Fun – and the identical know-how – a single international platform the place new fashions might be manufactured on a neighborhood relevance foundation. Wherever the brand new fashions are created, they are often produced in any a part of the world and attain clients all over the place. The distinctive multi-energy platform will even permit the following FIAT fashions to be geared up with all varieties of powertrain (electrical, hybrid and ICE). Furthermore, the brand new household will function an environment friendly use of house along with sustainable supplies. Each of the brand new fashions will likely be a novel and unique interpretation of the inclusive, accessible, and ingenious spirit that has allowed the model to create autos with modular interiors, distinctive seems, and daring personalities. 

FIAT is taking up the problem of manufacturing extra sustainable and inexpensive vehicles with its “less is more” strategy, eradicating redundant elements and lowering polluting supplies resembling chrome, alloys, leather-based, and the foams in seats; plus, there’s a renewed give attention to aerodynamic efficiency, as might be seen within the fastback idea, and on the “modularity” inherent in FIAT’s Italian ingenuity. The latter is favored by a transversal platform and a shared use of as much as 80% frequent elements relying on the fashions—such because the interiors—leading to a extra environment friendly manufacturing, and advantages for the shoppers, resembling affordability and distinctiveness. 

City Car  

The first idea within the video is the brand new City Car. Bigger than the present Panda, a form of “Mega-Panda”, its design was additionally impressed by the model’s birthplace: the enduring Lingotto constructing in Turin with its well-known rooftop check observe. FIAT’s designers have been impressed by among the Lingotto’s particular options when creating the brand new design language: together with structural lightness, house optimization and brightness. Meanwhile, the oval form of the “La Pista 500” observe on the roof made its mark on among the points of the brand new mannequin’s interiors: from the dashboard to the show and seats.  

Moreover, FIAT is placing a particular emphasis on using sustainable supplies, together with recycled plastics and bamboo materials. The model additionally goals to take away among the obstacles to a extra sustainable mobility, together with making plugging and unplugging simpler with a “self-winding cable”. The excessive driving place and strong design make this metropolis automobile the proper ally for purchasers everywhere in the world, particularly in crowded city environments. But, on the similar time, it affords roominess and flexibility for household weekend journeys and holidays. 

Pick-Up 

The pick-up is the second idea which seems within the video. FIAT is the market chief in South America and the Strada pick-up is the bestselling automobile on the Brazilian market. Moving ahead, FIAT is definite that one of these automobile can replicate its success at a world degree, even in Europe. FIAT’s new pick-up idea places the enjoyable into performance and responds to the worldwide rediscovery of free time as a price for folks. Fun and practicality will unfold all through the world with this mannequin. This automobile blends the idea of a pick-up with the performance of an LCV and the consolation of a SUV in a measurement that’s appropriate to city environments everywhere in the world. Outdoor actions are greater than hobbies, and this pick-up is completely designed to get essentially the most out of 1’s life-style. 

Fastback 

An inheritor to 2 of the Brand’s largest hits—the Fiat Fastback in Brazil and the Fiat Tipo within the Middle East and Africa— this fastback goals to observe of their footsteps and set up itself at a world degree in Latin America, the Middle East and Africa, and even Europe. This idea is made on the identical modular platform and incorporates a sporty aptitude. The Fastback is proof that FIAT can enhance its sustainable dedication with out giving up on efficiency: the dynamism of the silhouette and its aerodynamic efficiency affords decrease consumption and extra modernity and youthfulness when in comparison with many SUVs.  

SUV 

The fourth idea within the video is a spacious household SUV, a form of “Giga-Panda”. In line with FIAT’s position as a pioneer of accessible, progressive, and sustainable mobility, the automobile is one more affirmation of the particular emphasis the model is placing on the wants of household transport. 

FIAT’s SUV idea meets clients’ final wants when it comes to security, versatility, and design, bringing roominess and robustness to households everywhere in the world.   

Camper  

The final idea introduced is the final word do-it-all automobile, because it options the brand new dolce vita fashion and reconnects folks to one another and nature. This idea pays homage to the “Fun-ctionality” of the Panda from the 80s, recalling the flexibility of a automobile that was made for the town with the options of a SUV and the soul of a trusty companion.  

Turin, twenty fifth February 2024 

ENDS 

Contact:  

VINCE CLISHAM 
HEAD OF PUBLIC RELATIONS 
vincent.clisham@stellantis.com 

TEL +44(0)7835 114390 

LUCINDA INGGS  
PUBLIC RELATIONS MANAGER 
lucinda.inggs@stellantis.com 

TEL +44(0)7542 394878 

MICHAEL ARNOLD 
PRESS FLEET MANAGER 
pressfleet@stellantis.com    

TEL +44(0)7831 829410 

JEREMY TOWNSEND 
COMMUNICATIONS DIRECTOR 
jeremy.townsend@stellantis.com    

TEL +44(0)7827 896480