BMW and Alex Israel are set to showcase REMEMBR, a captivating fusion of art and technology, at Art Basel Miami Beach 2023. The AI-powered, participatory video installation takes visitors on a journey through time and memory.

REMEMBR, an AI-powered, participatory and interactive video installation, will be unveiled by BMW and Alex Israel at Art Basel Miami Beach 2023. The installation guides visitors on a journey through time and memory in a captivating fusion of art and technology. The new 100% electric BMW i5 inspired Israel for this collaboration. REMEMBR will be exhibited from December 8 to 10, 2023, at Art Basel Miami Beach, the world’s premier art show for Modern and contemporary art. BMW will provide the VIP car service as a global partner of the Art Basel shows.

Alex Israel, a renowned contemporary artist based in Los Angeles, known for his innovative work exploring the intersection of popular culture, art, and technology. His collaboration with BMW on the REMEMBR video installation, using the BMW i5 as a pivotal inspiration, showcases his commitment to exploring the boundaries of art in the digital age.

Israel worked closely with BMW to develop AI technology that will collect, filter, compose and choreograph the visitor’s phone’s camera content. Guests at Art Basel Miami Beach are invited to discover the hyper-memories of Alex Israel and share their own in an immersive installation across seven custom-designed screens.

For over 50 years, BMW has initiated cultural collaborations and forged connections with world-renowned artists. REMEMBR reflects BMW’s commitment to innovation, cutting-edge technology, and design, which are key features of the new BMW i5. BMW Lounge at Art Basel Miami Beach Collectors Lounge will feature REMEMBR and the fully electric BMW i5 from December 8 – 10, 2023.