MBP, also known as Moto Bologna Passione, is an emerging motorcycle brand originating from Italy. It has been gaining traction in the European market with a series of recent launches. The brand was officially introduced at EICMA 2022, where it showcased its premium adventure-tourer called the T1002V.
It turns out that MBP is a subsidiary of Qianjiang, a Chinese motorcycle giant. This affiliation places the brand alongside other up-and-coming marques like Benelli, QJ Motor, and Keeway. This connection to Qianjiang, which is part of China’s Geely Group, explains MBP’s rapid growth and expansion of its model range.
In recent months, MBP has released a range of motorcycles targeted at the premium market. Alongside the T1002V adventure bike, MBP also unveiled the C650V cruiser, a retro-inspired, muscular cruiser designed for the European market. Additionally, MBP introduced the SC300 maxi-scooter to cater to the growing demand for practical and efficient two-wheelers in Europe.
While establishing its presence in Europe, MBP is now setting its sights on the Asian market due to the significant increase in sales of premium motorcycles. The brand has partnered with MForce Bike Holdings in Malaysia and intends to launch some of its models in the Southeast Asian country by 2023. MForce Bike Holdings currently manages the sales and distribution of other Qianjiang group brands in Malaysia, including Benelli, Keeway, and Taiwanese manufacturer SYM.
MForce Bike Holdings has announced that MBP will make its official debut in the Malaysian market at the Kuala Lumpur Bike Show 2023, scheduled to take place in August at the Kuala Lumpur World Trade Center. The specific models that MBP will offer in Malaysia have not been revealed yet. However, considering the recent launch of high-end motorcycles in the country, it is not far-fetched to envision MBP making a strong impact in the premium segment.