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BMW

Art meets innovation: The BMW i5 Flow NOSTOKANA.

Munich/Los Angeles. The BMW Group presents a fusion of artwork and innovation on the Frieze Los Angeles artwork honest within the type of the BMW i5 Flow NOSTOKANA. The one-of-a-kind automobile combines colour-change know-how developed by BMW with the inventive language of South African artist Esther Mahlangu. The designer piece, with sections of hooked up movie that may be electronically animated, embodies the most recent improvement in colour-change know-how for automobile surfaces in cooperation with E Ink. The BMW i5 Flow NOSTOKANA celebrates its world premiere on the honest opening on 29 February. The up to date tribute recollects the BMW Art Car designed by Mahlangu in 1991. “The BMW i5 Flow NOSTOKANA honours the history of the BMW brand and continues the story of our global cultural engagement in a unique way. It combines art and design through progressive technology. Here, technology itself becomes art,” says Adrian van Hooydonk, head of BMW Group Design.

In 1991, Mahlangu designed the twelfth BMW Art Car, primarily based on a BMW 525i – changing into the primary girl and first African artist to take action. “Her art inspired me years ago, back when the concept of colour change on a car was just an idea in my head,” says Stella Clarke, Research Engineer Open Innovations on the BMW Group. „Now, with the ability to realise this concept, and work with Esther Mahlangu, is completely surreal.” The 88-year-old artist’s signature colors and geometric patterns are good for bringing the progressive Flow know-how to life within the BMW i5. The versatility of the electrophoretic color modifications makes the fully-electric sedan a dynamic murals. “It is fascinating to me to see how modern technology can expand my art and make it accessible to a completely new audience,” says Mahlangu.

Mahlangu’s artwork meets cutting-edge know-how.
In the BMW i5 Flow NOSTOKANA, which is called after Mahlangu’s first son, sections of movie that may be electronically animated are utilized, with two strips every throughout the roof, bonnet and rear part, in addition to the automobile’s sides. Like an e-book reader, there are a number of million microcapsules in every E Ink movie. The construction and association of the color particles they comprise will be modified by making use of an electrical voltage. This permits the everyday colors and patterns of Mahlangu’s artwork to be generated in continually altering compositions.

The animations are additionally accompanied by an equally extraordinary sound, specifically composed by Renzo Vitale, the BMW Group’s Creative Director, Sound, for the BMW i5 Flow NOSTOKANA. To mix the soundscape of the BMW model with that of the South African Ndebele tradition, Vitale used sequences from Mahlangu’s voice, in addition to the sound of the feather brushes she used for portray. These had been mixed with sounds produced by the color pencils employed within the BMW design studio and the acoustic sign heard as suggestions when working the BMW i5’s contact show. This created a sound combine that begins off softly originally of every color change and will increase in depth because the animation progresses.

To precisely recreate each element of the advanced ornamentation, the BMW i5 Flow NOSTOKANA has been fitted with 1,349 sections of movie, every of which will be individually managed. The laser reducing course of used to trim the movie and the digital management design had been developed in partnership with E Ink. The adaptation of the know-how for curved surfaces, in addition to the programmed animations, are all BMW Group in-house developments.

Overall, colour-change know-how is creating quickly. The BMW iX Flow that includes E Ink offered in 2022 had the flexibility to change from white to black on the push of a button. This was adopted only one 12 months later by the primary multi-coloured implementation. The 240 sections of movie utilized to BMW i Vision Dee had been capable of show as much as 32 colors. This newest section of improvement now allows much more colors and patterns. At the identical time, the sections of the movie are extra strong – which may make potential future sequence manufacturing simpler. However, in the intervening time, the BMW i5 Flow NOSTOKANA will stay considered one of a form.

Tribute to a pioneering artist and her work.
As a globally revered artist, Esther Mahlangu is understood for her Ndebele work, whose ornamentation initially symbolised main occasions or festive events. Mahlangu separated the designs from their authentic that means and transferred them for the primary time to canvas, carpets and on a regular basis objects, thus preserving them for the long run. The BMW i5 Flow NOSTOKANA is now reinterpreting this inventive language.

In presenting this designer automotive at Frieze Los Angeles, BMW continues its long-standing cooperation with the famend artwork honest. At the identical time, the BMW Art Car that shaped the idea for this tribute will even be on show in South Africa for the primary time in over 30 years as a part of the exhibition hosted by the Iziko Museums of South Africa and the BMW Group in Cape Town “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective. The exhibition, which runs till 11 August 2024, honours the life’s work of considered one of South Africa’s most influential artists and cultural ambassadors.

In Los Angeles, BMW will as soon as once more be presenting Frieze Music in collaboration with Frieze. Since 2019, the joint initiative between the 2 companions has introduced collectively a big group of musicians on the intersection of music and artwork. The occasion’s return to Los Angeles might be celebrated on 29 February with a stay efficiency by Sudan Archives on the Hammer Museum.

If you will have any questions, please contact:

BMW Group Corporate Communications

Steven Woerns
Press spokesperson, BMW Group Design
Telephone: +49-151-601-16992
Email: Steven.Woerns@bmw.com

Prof. Dr. Thomas Girst
Head of BMW Group Cultural Engagement
Telephone: +49-89-382-24753
Email: Thomas.Girst@bmwgroup.com

BMW i5 eDrive40:
Power consumption mixed in WLTP cycle: 18.9 – 15.9 kWh/100 km
Electric vary in WLTP cycle: 497 – 582 km

BMW

BMW Open Work 2023: “LA POTION (EH)” by Sara Sadik premiers during Frieze London. In collaboration with BMW, the artist introduces an immersive video and gaming experience, using the AirConsole technology of the BMW i5 as a playing device.

BMW and Frieze are partnering for the seventh year in a row for the art initiative BMW Open Work. The French artist Sara Sadik has collaborated closely with BMW to present “LA POTION (EH)” – a video and gaming experience that uses BMW’s My Modes and the new AirConsole technology of the BMW i5 as a playing device. The premiere will take place at KOKO inside the BMW Open Work Lounge during Frieze London from October 11-15, 2023. As part of the collaboration, London-based musician Loyle Carner will perform at Frieze Music.

BMW Open Work is a joint initiative between Frieze and BMW that brings together art, innovation, technology, and design in a multi-platform format. Curated by Attilia Fattori Franchini, BMW Open Work invites an artist to develop a project using BMW technology and design. This year, French artist Sara Sadik has been invited to create an ambitious project that combines video games, anime, science fiction, and French rap. The project is inspired by the idea of characters facing challenges and seeking transformation through initiatory stories.

Sara Sadik describes her BMW Open Work 2023 commission as a work that aims to have transformational qualities for its viewers. The video and playable game, titled “LA POTION (EH)”, explore the emotional states of young male characters. The BMW i5 is treated as a character, with the Avatar Neregy using it to explore different worlds in both the video game and video. The work will be displayed outside of KOKO during Frieze Week and played exclusively in the car.

“LA POTION (EH)” is an interactive video game that can be played exclusively in the new BMW i5. It is also presented as a video installation on the terrace of KOKO and inside the BMW Lounge. The viewer follows the Avatar Neregy as he navigates different worlds, completes tasks, and faces challenges in his quest for psychological healing and transformation.

BMW’s Chief Executive Officer in the UK and Ireland, Christopher Brownridge, expresses his delight at the ongoing partnership with Frieze and highlights BMW’s commitment to contemporary art. The collaboration with Sara Sadik has turned the BMW i5 into a special experiential device, using light and sound features to create an immersive experience.

Attilia Fattori Franchini, the curator of BMW Open Work, comments on the collaboration with Sara Sadik, emphasizing the artist’s visionary approach. She believes that “LA POTION (EH)” will guide viewers and players through imaginary worlds and challenges, allowing them to explore their own changing emotional states.

Frieze Music, another collaboration between BMW and Frieze, will feature Loyle Carner as the performer at KOKO Theatre. Loyle Carner is known for his sophisticated style in English Hip-Hop music and has received multiple Brit Award nominations. The joint initiative aims to explore the intersection of music and the arts, providing artists with a platform to showcase their craft.

Emily Glazebrook, the Commercial Director of Frieze, expresses the organization’s excitement about the partnership with BMW and their commitment to exploring art, design, and technology. She looks forward to the collaborations for Frieze London’s 20th Anniversary, with Sara Sadik leading BMW Open Work and Loyle Carner taking the stage at Frieze Music.

For more information about “LA POTION (EH)” and Frieze Music, visit https://frieze.com/bmw-open-work and https://www.frieze.com/tags/frieze-music. Updates on BMW’s cultural engagement can be found on Instagram at @BMWGroupCulture.

The BMW Open Work Lounge and “LA POTION (EH)” can be visited at KOKO by Frieze ticket holders and members of The House of KOKO during Frieze London.

BMW i5 M60 xDrive*:

Power consumption combined in WLTP cycle: 20.6 – 18.2 kWh/100 km
Electric range in WLTP cycle: 455 – 516 km
*All figures are preliminary values.

BMW

BMW Partners with Frieze Seoul to Present Inaugural Frieze Music Seoul

Munich/Seoul. From September 6 to 9, Frieze Seoul will host its second edition of the internationally renowned art fair in Asia at COEX in Gangnam. With over 120 leading galleries from around the world, including local exhibitors showcasing Asian art, the fair promises to be a major event. One of the highlights of this year’s program is the first-ever Frieze Music Seoul, made possible through a partnership with BMW. The event will feature a live performance by the acclaimed musician Colde. BMW, a long-standing global partner of Frieze since 2004, will provide VIP car service and present “The Electric AI Canvas” exclusively for the fair at the BMW Lounge.

To celebrate their ongoing collaboration, BMW is partnering with Frieze to bring the inaugural edition of Frieze Music to Seoul. On September 8, at S-Factory in the Seongsu-dong district, musician Colde will perform live, joined by special guests APRO, Khakii, and DJ Conan from the artist’s label Wavy. Colde, a South Korean singer-songwriter, is known for his unique blend of hip-hop and R&B. He has received nominations at the Korean Hip-hop Awards and Korean Music Awards and was part of the lineup for the Grand Mint Festival 2020 in Seoul.

“The Electric AI Canvas”, an immersive art experience that combines art and technology, will be presented by BMW at the BMW Lounge during Frieze Seoul 2023. This installation, inspired by the new BMW i5, transforms the electric car into a dynamic canvas featuring generative art by contemporary artists Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon, Bin Woo Hyuk, and Jung Soo Jung. The AI-generated animations projected onto the BMW i5 are created using AI models trained on a curated dataset of works from renowned contemporary artists.

An exclusive Art Talk will take place on September 7 at the BMW Lounge, featuring curator Gary Yeh and contemporary artists Jung Soo Jung and Koo Jiyoon. The artists, with their diverse global perspectives and exploration of materials and culture, represent the forefront of contemporary art. The evolving animations created by AI aim to take visitors on a journey through their worlds and reflect the fabric of society.

Nathan Shipley, a creative technologist from Goodby, Silverstein & Partners, and Gary Yeh from ArtDrunk collaborated on this project. They trained Nvidia’s AI architecture StyleGAN on various artistic styles and works by participating contemporary artists to generate abstract evolving animations. The experiment explores the intersection of art and AI and opens up new possibilities for art-making.

The human-machine art installation, “The Electric AI Canvas”, is a testament to BMW’s commitment to human-centered technology, sustainability, and the potential of AI as a creative tool. Visitors can experience it at the BMW Lounge during Frieze Seoul 2023.

For those interested in visiting the BMW Lounge, entrance tickets are required. The installation will be open from September 6 to 9, 2023, at COEX in Gangnam.

Opening hours:
Wednesday, September 6 (invitation only): 1pm to 8pm
Thursday and Friday, September 7 – 8: 11am to 7:30pm
Saturday, September 9: 11am to 6pm

An Art Talk with curator Gary Yeh and artists Jung Soo Jung & Koh Jiyoon will take place on Thursday, September 7, 2023, at 4pm in the BMW Lounge.

For more information and media accreditation for the Art Talk, visit here.

Consumption and emissions figures:

BMW i5 eDrive40*:
Power consumption combined in WLTP cycle: 18.9 – 15.9 kWh/100 km
Electric range in WLTP cycle: 497 – 582 km

*All figures are preliminary values.

BMW

Sara Sadik to create 2023 BMW Open Work by Frieze. New film and video game, using the new AirConsole technology of the BMW i5 as a playing device, will premiere at KOKO as part of Frieze London.

London/ Munich. BMW and Frieze are continuing their long-term partnership with BMW Open Work by Frieze, which is an annual major art initiative. In 2023, Marseille-based artist Sara Sadik will showcase a film and video game created for the new BMW i5 at KOKO in Camden Town. This innovative multi-platform format, curated by Attilia Fattori Franchini, merges art, technology, and design.

Both works will be premiered during Frieze London, taking place from October 11-15, 2023. This year, the fair will commemorate its 20th anniversary with the most international edition to date, featuring a diverse program of cultural collaborations and events, including the BMW Open Work format.

Attilia Fattori Franchini (Curator, BMW Open Work) expressed her excitement to work with Sara Sadik, who carefully explores the intersection of art, gaming, and digital technology in her practice. Sadik’s project for BMW Open Work 2023 involves a video game specifically designed for the BMW i5, utilizing the car as a unique experiential device, as well as a film to be played in the BMW Lounge. The project will take Frieze in a completely new artistic direction. Fattori Franchini looks forward to seeing this project unfold at KOKO, further reinforcing the commitment of Frieze and BMW to experimental artistic practices.

Sadik’s video and performance practice combines elements of fiction and documentary. Drawing inspiration from video games, anime, science fiction, and French rap, the artist creates immersive stories that revolve around characters striving for moral and physical transformation. The commission for Frieze London features an interactive playable game specifically designed for the new fully electric BMW i5 in collaboration with BMW Gaming and Innovation Lab experts. In addition, a video will be presented on the exterior of KOKO and at the BMW Lounge. The BMW i5 designers will work alongside Sadik to ensure the technical aspects of the game and enhance the gaming experience in the car through sound and light.

Titled LA POTION (EH), Sadik’s commission explores changing emotional states of young male characters through computer-generated scenarios. Her world-building approach visualizes their emotions while examining the construction and performance of masculinity, its ethical and moral codes, and its broader implications for societal structures.

Sadik follows in the footsteps of previous BMW Open Work artists including Nikita Gale (2022), Madeline Hollander (2020-21), Camille Blatrix (2019), Sam Lewitt (2018), and Olivia Erlanger (2017).

BMW Open Work by Frieze
BMW Open Work by Frieze is an annual joint initiative that combines art, technology, and design in a groundbreaking multi-platform format. Since 2017, BMW Open Work by Frieze has invited an artist each year to create a visionary project inspired by technology, engineering prowess, BMW Design, and exploring current and future technologies as catalysts for innovation and artistic experimentation.

Further information can be found at https://www.frieze.com/bmw-open-work