- Progressive British: Vauxhall Experimental embodies three brand pillars
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- Painting with light: Electrochromic fabrics immerse occupants in atmospheric light
Vauxhall has unveiled its stunning new concept car, the Vauxhall Experimental, which provides a glimpse into the future of the brand. With a modern exterior design, this concept car showcases where Vauxhall is headed in the coming years.
Notable features of the Vauxhall Experimental include cutting-edge aero-efficiency technologies, a spacious and illuminated interior with lightweight seats, and an advanced head-up display. The battery-electric crossover will make its world premiere at the IAA Mobility event in Munich in September 2023, where it will introduce Vauxhall’s vision for sustainable individual mobility to a new audience.
According to Vauxhall Managing Director James Taylor, “The Vauxhall Experimental provides a glimpse of upcoming models and technologies, the future design, and a new era for the brand. This concept car represents Vauxhall’s pioneering spirit.” Mark Adams, Vice President Design, adds, “Our new Vauxhall Experimental presents an extreme interpretation of our Bold and Pure design philosophy. It embodies our vision for the future, and many elements of its design will be visible in future production vehicles. The exterior design combines optimized aerodynamics with a stunning silhouette, while the interior offers an immersive and emotional user experience.”
The sleek silhouette of the Vauxhall Experimental stands out with its absence of chrome. Instead, the concept car features exterior lighting and bold contrasting graphics that add personality and sophistication to its already impressive proportions. The battery-electric crossover is based on a state-of-the-art Stellantis BEV platform and is equipped with electric all-wheel drive. The design showcases a bold and pure aesthetic with clean surfacing and sharp, muscular wheel-arch blisters that emphasize its confident stance. Traditional wing mirrors have been replaced with fully integrated 180-degree cameras on the C-pillars.
At the front, the illuminated Vauxhall Griffin sits proudly at the center of the signature Vauxhall Compass, which represents the guiding element of Vauxhall’s design philosophy. The elongated wing signature lighting on the horizontal axis and the illuminated center crease add further drama to the front of the vehicle. Similar lighting elements are repeated at the rear, with the distinctive compass signature braking light created using edge lighting technology and sophisticated glass transparency. The rear also features bold Vauxhall lettering instead of the Griffin logo. Surrounding the front compass is the next generation 4D Vauxhall Vizor, which includes advanced sight technologies such as sensors, lidar, radar, and camera systems.
The Vauxhall Experimental incorporates clever aero solutions and offers a spacious interior through its “space detox” approach. Aero-flaps at the front and rear, as well as a rear end diffuser, enhance aerodynamic efficiency. The tires, developed in cooperation with Goodyear, are made from recycled rubber and sit on 3-zone Ronal wheels with an active feature that increases aerodynamic efficiency. Inside the concept car, the steering wheel folds away seamlessly when not in use, thanks to the steer-by-wire system that eliminates mechanical steering components. Lightweight adaptive seats with 3D mesh-technology fabrics contribute to the liberation of space inside the vehicle.
The Vauxhall Experimental also offers the Pure Experience and Pure Pad, providing a pleasurable driving experience. The slim Tech Bridge replaces conventional screens and uses augmented projection technology supported by artificial intelligence and natural voice control. The floating, transparent Pure Pad allows drivers to configure controls according to their preferences, providing instant access to frequently used features.
In addition to embodying Vauxhall’s brand pillars of Detox, Progressive British, Green Technology, and Innovation, the Vauxhall Experimental takes a step further by expressing the brand’s emotional approach to sustainable mobility. Electrochromic fabrics create an atmospheric light within the vehicle, enhancing the well-being of occupants. These reactive fabrics also have functional attributes, such as displaying warnings when a vehicle enters the blind spot, providing additional safety for occupants and other road users.
The Vauxhall Experimental continues the tradition of concept cars, which started in 1966 with the XVR Concept. It showcases a clear vision for the brand’s future.
