Tag Archives: Dolce

FiatUk

Two thirds of Brits need to ‘be more Italian’

  • Survey discovered 67% of Brits need to dwell a extra Italian life-style
  • FIAT launch La Dolce Vita Guide that includes 35 tips about how one can take pleasure in a style of the Italian life-style within the UK
  • Pizza Pilgrims founders Thom and James Elliot, Lavazza, chef Gio Renzo Fioraso and males’s stylist Luca Faloni amongst eight consultants in Italian tradition who’ve contributed to the information
  • 9 in ten Brits who’ve been to Italy on vacation would return
  • To obtain the information go to: HERE

Two thirds of adults need to ‘be more Italian’ of their lifestyle.

A ballot of two,000 adults discovered 67 per cent are eager to undertake facets of the Mediterranean nation’s lifestyle, typically known as ‘La Dolce Vita’.

Yet 59 per cent are more and more fed-up of the UK’s fast-paced life-style as they’ve little time to cease and dwell within the second.

To assist Brits take pleasure in a style of Italy within the UK and savour the straightforward issues in life, a ‘La Dolce Vita Guide’ HERE has been launched which options 35 tips about how one can obtain this, from why rollneck sweaters are the best way ahead – ties are a no-no – to how one can preserve your espresso recent.

Named after the Italian phrase which means ‘the candy life,’ the information additionally explains why you need to cook dinner pizza in a frying pan, if you do not have a pizza oven, and how one can make the right negroni.

The information was developed by FIAT at the side of eight main consultants on Italian dwelling, tradition and life-style.

Experts embrace Pizza Pilgrims’ founders Thom and James Elliot, espresso model Lavazza, famend chef Gio Renzo Fioraso, males’s stylist Luca Faloni, feminine stylist, Sofia Lazzari , and globally recognised mixologist, Pietro Rizzo.

Giuseppe Cava, director for the Italian automotive model, stated:

“The model values of FIAT deal with color, pleasure and ease. Those values are inherent within the Italian way of life, due to this fact we designed our La Dolce Vita information to assist people embrace a extra Italian lifestyle and revel in a style of Italy within the UK.”

“We selected a team of Italian lifestyle experts based in the UK, our ‘Dolce Vita’ Team, who worked alongside us to offer practical and accessible tips that can be effortlessly integrated into anyone’s routine.”

Research of two,000 adults by Fiat discovered 67 per cent discover the Italian lifestyle an interesting prospect. 

And 44 per cent who really feel this fashion are eager to emulate the best way Italians take time to take pleasure in meals.

While 43 per cent like the concept of dwelling at a slower tempo, 33 per cent want to spend extra time with household, and 16 per cent want to have the identical ardour for fashion.

Almost half (49 per cent) want to eat extra recent, native produce, whereas 31 per cent want to spend extra time within the countryside. And 26 per cent need to take the identical satisfaction of their cultural heritage as Italians do. Similarly, 23 per cent want to be extra outwardly affectionate.

Carried out by way of OnePoll, it emerged 54 per cent have been to Italy, on common thrice – and 90 per cent are eager to go once more sooner or later.

For 36 per cent, their journey to the nation well-known for its Renaissance masterpieces, trend, delicacies, and exquisite shoreline, was so impactful it impressed them to rethink their complete lifestyle.

And 45 per cent of those that really feel this fashion stated their go to made them need to decelerate and easily dwell within the second – very a lot in step with the ‘La Dolce Vita’ philosophy.

Elsewhere, 42 per cent stated their journey made them need to savour issues extra and the identical quantity (42 per cent) stated they now felt extra inclined to seek out magnificence within the small issues.

Giuseppe Cava, of FIAT UK, makers of the electrical 500e, new 600e and the Topolino, added:

“We are slightly biased, but we certainly wouldn’t dispute the findings. Italy is renowned as the ‘land of colour’ and we are basing our FIAT strategy on this concept, offering ‘No More Grey’ cars”.

“While the best place to be more ‘La Dolce Vita’ is Italy, there’s no reason much of that outlook to life can’t be appreciated and enjoyed more in the UK. We hope our guide will inspire Brits to do this.”

TOP 20 WAYS UK ADULTS WANT TO BE MORE ITALIAN:

  1. Eat extra native, recent produce
  2. Have lunch or dinner exterior
  3. Take time to take pleasure in meals
  4. Live at a slower tempo
  5. Spend time in outside cafes/eating places
  6. Develop a ardour for cooking
  7. Focus on maintaining a healthy diet meals and a balanced weight-reduction plan
  8. Spend extra time with household
  9. Share meals with massive teams of individuals – like family and friends
  10. Visit and spend time within the countryside
  11. Be extra romantic/passionate
  12. Live near household
  13. Take time to understand the second
  14. Appreciate the ‘little things’
  15. Be pleased with cultural heritage
  16. Stay nearer to nature
  17. Enjoy music
  18. Demonstrate extra love and affection
  19. Strengthen connections to the local people
  20. Relax and ‘go with the flow’ in social conditions

ENDS

 

Contact: 

VINCE CLISHAM
HEAD OF PUBLIC RELATIONS
vincent.clisham@stellantis.com

TEL +44(0)7385 114390

 

LUCINDA INGGS 
PUBLIC RELATIONS MANAGER
lucinda.inggs@stellantis.com

TEL +44(0)7542 394878

MICHAEL ARNOLD
PRESS FLEET MANAGER
pressfleet@stellantis.com   

TEL +44(0)7831 829410

JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
jeremy.townsend@stellantis.com   

TEL +44(0)7827 896480

FiatUk

New FIAT Topolino: electrifying urban mobility with a unique taste of Dolce Vita

  • New FIAT Topolino: the easiest way to enrich urban mobility with Dolce Vita, joy, and colour
  • The New Topolino has all the basics for sustainable freedom in the city: reduced carbon footprint, reduced space footprint, reduced sound footprint
  • A new vehicle for everyone to enjoy electric mobility
  • The line-up consists of two bodies: the “closed” Topolino and the “open” Topolino Dolce Vita, with one colour, one wheel design, one interior, plus exciting customisation options   
  • Topolino set to go on sale in the UK from 2024

 

FIAT continues its mission to develop sustainable mobility for cities and turn them into relaxing playgrounds where driving becomes an easy and sustainable experience accessible to all. Such an objective becomes a reality thanks to the new FIAT Topolino, a joyful and cool new electric car for everyone.

 

Topolino is an ideal solution for urban and short-range mobility, able to access anywhere thanks to its electric nature. A homage to the brand’s history and its ability to innovate with likability and coolness, it perfectly embodies the New Dolce Vita style and pure Italian beauty.

 

With truly unique accessories – such as the little shower, which makes it the perfect beach essential -, a fresh design, and the ability to drive it from age 16 (subject to licence conditions) and up, the New FIAT Topolino also embraces a new target audience.

 

In addition, it perfectly embodies FIAT’s commitment to sustainability: thanks to its electric nature, it provides reduced carbon footprint and reduced sound footprint, respecting the sustainability of urban centers. It’s extremely small size does not impact traffic, on the contrary, it makes the Topolino the perfect urban mobility device. 

Topolino, the FIAT way

FIAT’s mission is to continue to offer revolutionary urban mobility objects, but, in today’s scenario, with a twist, a different, fresher narrative. With the Topolino, the brand contributes greatly to urban sustainable mobility, making a significant step towards complete electrification. Fiat Topolino will make young people fall in love with “car” again, fascinating Gen Z, a young audience which greatly values sustainability topics with a strong desire for an environmentally friendly driving and transport solution.

 

Topolino also represents the four-wheeled dream of Riviera enthusiasts, being the perfect vehicle to experience the Italian summer on the narrow roads of the Italian beautiful coastline. An extraordinary duality: ideal for both small seaside villages and the chaotic city centre.

 

Italian beauty and freedom in its simplicity

The FIAT Topolino is the 500’s little sister, taking its name and design from the original 500, affectionately called ‘Topolino’ because of its small size, enlarging the family and consolidating the leadership in urban sustainable mobility. Its style, like that of its predecessor, is driven by a powerful simplicity: a design that revolves around ‘less is more’ and that heals simplicity as the best companion to its beauty.

 

Freedom is the key word: share it with your loved ones, drive it everywhere and in any weather conditions and then, park it wherever you want. Compared to a scooter, it represents an infinite range of possibilities. It can be driven despite unfavorable weather conditions, it is safer in its construction, and it allows you to share your journeys with friends or family.

 

The line-up consists of two different bodies, one “closed” and one “open”, both consistent in their structural characteristics: one color, Verde Vita, one wheel design and one aesthetic approach for the interior.

 

Thanks to its extremely small size compared to a normal car (2.53 meters in length), its ease of handling and a safe top speed of 28mph, Topolino reignites the desire to travel the roads stress-free. Versatile, the two models feature great electric capability thanks to a 5.5 kWh battery that offers up to 47 miles of range and a less than four-hour time for a full charge. More than what you need for your seaside days or daily rush in the city centers.

 

Small dimensions, with impressive space habitability, thanks to the two misaligned seats, the extensive glass surface considerably expands the perception of space. Thanks to strategic storage spaces, such as the one between the driver and passenger where one suitcase can be placed, a total of 63 liters of interior storage space is available.

 

Dolce Vita personalization

Delicate personalization can be added to the Fiat Topolino to emphasize its summery, Riviera character even more: it will, in fact, be possible to add a shower designed for those days spent on the beach along the Italian coast.

 

The “closed” version can be customized with wooden effect stickers on the doors, while in the “open” version, stickers – with stripes as a summer tent – can be added to the roof giving an extra touch of Dolce Vita. Both versions are equipped with vintage chrome effect mirrors and Rear Carriage Dolce Vita Box, which is an elegant and functional band of fabric inside which personal items can be stored. What differentiates them is the addition of both the Dolcevita Door Sills and Door Rope in the “open” version, and the Roof Sunblind in the closed version.

 

Moreover, optional accessories will be found on the FIAT Accessories webpage or at FIAT dealerships to satisfy all customers’ needs. Here, five different items will be available, which are perfectly in line with the Topolino style: a spacious rack bag, a USB fan, a Bluetooth speaker, a thermal water bottle for both hot and cold drinks, and two seat covers that convert into comfortable and soft beach towels when required. All of them, obviously, realized in Verde Vita.

 

Topolino is planned to arrive in the UK in 2024.

 

Turin, July 4th, 2023