Tag Archives: Topolino

FiatUk

When Fiat Topolino meets Topolino, magic happens

  • A FIAT tribute to the 100th Disney anniversary: five unique Fiat Topolino, four designed by FIAT Centro Stile inspired by Disney Creatives and one with the participation of the Disney artist Giorgio Cavazzano.
  • A longstanding relationship dating back to the 1930s: Topolino is the Italian name of Mickey Mouse, and the nickname people gave to the iconic first Fiat 500. Today is the name of the new electric quadricycle.
  • The media event (LINK) was held by Olivier Francois, CEO of FIAT and CMO of Stellantis Global, and Daniel Frigo, Country Manager of The Walt Disney Company Italy & Turkey and Head of Studio Italy.  
  • To celebrate further Mickey Mouse and the Fiat Topolino, an exhibition of these 5 unique pieces, in collaboration with Pinacoteca Agnelli, will be set up in the North ramp of the Lingotto building.

 

FIAT homages Disney ‘s 100th anniversary with an exclusive gift, by designing 5 theme-based versions of the new Fiat Topolino dedicated to Mickey Mouse.

The presentation of the five Topolino one-offs took place at Casa 500, on the fourth floor of the prestigious art institution “Pinacoteca Agnelli” where to experience a journey through art and time on the occasion of the 100th anniversary of Disney and the 95th anniversary of Mickey Mouse, and also the centenary of Lingotto.

Olivier Francois, FIAT CEO and Global Stellantis CMO, commented: “The stories of FIAT and Disney are rooted together as both Disney and the Lingotto celebrate their 100th anniversaries, and the 2 Topolinos – the Disney icon and the very first Fiat 500 – have been inspiring art, street art and fashion for decades. We have so much more in common than a name: DNA, authenticity, the importance of bringing people simplicity, warmth, and joy. The value of letting people see the world and the future with a smile and optimism, the way to get connected with a younger audience.

The new Fiat Topolino will play its part in that by offering ‘smiling’ electric mobility to people. Today I am proud to present our tribute to Disney with five special Topolino one-offs, all inspired by the iconic Disney character that motivated our Topolino’s nickname back in the 1930s.”

Daniel Frigo, Country Manager of The Walt Disney Company Italy & Turkey and Head of Studio Italy, stated: “At Disney we are incredibly proud to be part of the culture and amazing creativity of Italy. This love for Italy has inspired us to forge a relationship based on respect and trust with both Italians, as well as FIAT. We are truly honored to be able to celebrate our 100th anniversary with this magical moment that brings FIAT and Topolino together once again, in the spirit of creativity and the bond of friendship.”

To celebrate the captivating alliance, a traditional car event was not enough: it resulted in a project that involved two Design teams with different expertise having fun together to realize something magical that would have breached people’s hearts transforming “the Mouse” into a Muse. Those unique Fiat Topolino represent a journey through time and art: from the time when both Topolinos were born, to today. With the goal of creating something iconic that could bring two stars together.

To celebrate further Mickey Mouse and the Fiat Topolino, an exhibition of these 5 unique pieces, in collaboration with Pinacoteca Agnelli, will be set up in the North ramp of the Lingotto building. Visitors to the shopping center will take a walk along the ramp and admire the 5 Fiat Topolino one-offs as they reach the track. A beautiful combination in the name of creativity and popular culture.

Inspired by Disney creatives, FIAT Centro Stile gave the four Fiat Topolino a second skin, a skin that lets it express any aspect of the other Topolino’s world, furthermore, the fifth one was designed with the special collaboration of the Disney artist Cavazzano.

 

 

In addition to Cavazzano’s celebratory design, the other four Topolino – works of art – are rooted in a distinct ambiance and artistic movement for each of them. These moods are centred around four themes: historical, modern, street, and abstract.

 

 

The story starts with the historical theme to which the Fiat Topolino pays tribute. It is literally inspired to the graphics of the first Disney short film “Steamboat Willie”, beloved by the people, which not only came with the revolutionary innovation of synchronised sound in the world of animation but also was immortalised as an exhibit at MoMA in New York.

 

 

The modern art inspired Fiat Topolino incorporates a texture with Mickey Mouse’s initials as a second skin to provide a feeling of positive energy, celebrating the shared forward-looking view in a bright, colourful, optimistic way of FIAT and Disney: both brands take on iconic status in modern art and culture.

 

 

The abstract livery is an homage to another aspect of Disney’s creativity and the way it re-news classic styling cues through abstract graphic touches and symbols. Giving things really strong visual impact, but also a feeling of elegance.

 

 

Finally, the street creativity contains graffiti references that pay homage to Mickey Mouse with an urban twist while boosting joyful urban mobility which inspired the last work of art.

The Disney and Lingotto centenary celebrations were a joint effort to honor two iconic figures: both small in stature but huge in appeal, honored through the creation of five one-offs, which were meant to be a birthday gift for Disney, revolving around the magical atmosphere that surrounds two icons who have written history in their field, making people dream in the name of “Topolino”.

 

Turin, 21st November 2023

 

FIAT

Established in Turin in 1899, FIAT is one of the oldest carmakers in the world with more than 120-year-long tradition in the design of small and medium-sized city cars, which are ambassadors of “Made in Italy” and expressions of simple and sustainable solutions designed for all. FIAT aims to bring the new Dolce Vita worldwide in a colorful and joyful way. FIAT is a global brand and with about 1.2 million units sold globally in 2022, it is the number one within Stellantis in terms of volume. It is leader in 3 Countries and 3 different Regions: Brazil, Italy, and Turkey, where the Strada, the Panda and the Tipo are respectively the most sold cars. FIAT’s motto, “It’s only sustainable when it’s sustainable for all”, is happily reflected in the FIAT line-up that will continue to grow in the years to come.

 

The Walt Disney Company EMEA

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products.

The Walt Disney Company Italia, founded in 1938, was the first international Disney subsidiary in the world. The Disney brand has always had a strong affinity with Italian culture and in fact its perceived value in our country is one of the highest in the world.

 

FiatUk

New FIAT Topolino: electrifying urban mobility with a unique taste of Dolce Vita

  • New FIAT Topolino: the easiest way to enrich urban mobility with Dolce Vita, joy, and colour
  • The New Topolino has all the basics for sustainable freedom in the city: reduced carbon footprint, reduced space footprint, reduced sound footprint
  • A new vehicle for everyone to enjoy electric mobility
  • The line-up consists of two bodies: the “closed” Topolino and the “open” Topolino Dolce Vita, with one colour, one wheel design, one interior, plus exciting customisation options   
  • Topolino set to go on sale in the UK from 2024

 

FIAT continues its mission to develop sustainable mobility for cities and turn them into relaxing playgrounds where driving becomes an easy and sustainable experience accessible to all. Such an objective becomes a reality thanks to the new FIAT Topolino, a joyful and cool new electric car for everyone.

 

Topolino is an ideal solution for urban and short-range mobility, able to access anywhere thanks to its electric nature. A homage to the brand’s history and its ability to innovate with likability and coolness, it perfectly embodies the New Dolce Vita style and pure Italian beauty.

 

With truly unique accessories – such as the little shower, which makes it the perfect beach essential -, a fresh design, and the ability to drive it from age 16 (subject to licence conditions) and up, the New FIAT Topolino also embraces a new target audience.

 

In addition, it perfectly embodies FIAT’s commitment to sustainability: thanks to its electric nature, it provides reduced carbon footprint and reduced sound footprint, respecting the sustainability of urban centers. It’s extremely small size does not impact traffic, on the contrary, it makes the Topolino the perfect urban mobility device. 

Topolino, the FIAT way

FIAT’s mission is to continue to offer revolutionary urban mobility objects, but, in today’s scenario, with a twist, a different, fresher narrative. With the Topolino, the brand contributes greatly to urban sustainable mobility, making a significant step towards complete electrification. Fiat Topolino will make young people fall in love with “car” again, fascinating Gen Z, a young audience which greatly values sustainability topics with a strong desire for an environmentally friendly driving and transport solution.

 

Topolino also represents the four-wheeled dream of Riviera enthusiasts, being the perfect vehicle to experience the Italian summer on the narrow roads of the Italian beautiful coastline. An extraordinary duality: ideal for both small seaside villages and the chaotic city centre.

 

Italian beauty and freedom in its simplicity

The FIAT Topolino is the 500’s little sister, taking its name and design from the original 500, affectionately called ‘Topolino’ because of its small size, enlarging the family and consolidating the leadership in urban sustainable mobility. Its style, like that of its predecessor, is driven by a powerful simplicity: a design that revolves around ‘less is more’ and that heals simplicity as the best companion to its beauty.

 

Freedom is the key word: share it with your loved ones, drive it everywhere and in any weather conditions and then, park it wherever you want. Compared to a scooter, it represents an infinite range of possibilities. It can be driven despite unfavorable weather conditions, it is safer in its construction, and it allows you to share your journeys with friends or family.

 

The line-up consists of two different bodies, one “closed” and one “open”, both consistent in their structural characteristics: one color, Verde Vita, one wheel design and one aesthetic approach for the interior.

 

Thanks to its extremely small size compared to a normal car (2.53 meters in length), its ease of handling and a safe top speed of 28mph, Topolino reignites the desire to travel the roads stress-free. Versatile, the two models feature great electric capability thanks to a 5.5 kWh battery that offers up to 47 miles of range and a less than four-hour time for a full charge. More than what you need for your seaside days or daily rush in the city centers.

 

Small dimensions, with impressive space habitability, thanks to the two misaligned seats, the extensive glass surface considerably expands the perception of space. Thanks to strategic storage spaces, such as the one between the driver and passenger where one suitcase can be placed, a total of 63 liters of interior storage space is available.

 

Dolce Vita personalization

Delicate personalization can be added to the Fiat Topolino to emphasize its summery, Riviera character even more: it will, in fact, be possible to add a shower designed for those days spent on the beach along the Italian coast.

 

The “closed” version can be customized with wooden effect stickers on the doors, while in the “open” version, stickers – with stripes as a summer tent – can be added to the roof giving an extra touch of Dolce Vita. Both versions are equipped with vintage chrome effect mirrors and Rear Carriage Dolce Vita Box, which is an elegant and functional band of fabric inside which personal items can be stored. What differentiates them is the addition of both the Dolcevita Door Sills and Door Rope in the “open” version, and the Roof Sunblind in the closed version.

 

Moreover, optional accessories will be found on the FIAT Accessories webpage or at FIAT dealerships to satisfy all customers’ needs. Here, five different items will be available, which are perfectly in line with the Topolino style: a spacious rack bag, a USB fan, a Bluetooth speaker, a thermal water bottle for both hot and cold drinks, and two seat covers that convert into comfortable and soft beach towels when required. All of them, obviously, realized in Verde Vita.

 

Topolino is planned to arrive in the UK in 2024.

 

Turin, July 4th, 2023