Disney has announced that it will be increasing the prices for its streaming services, following in the footsteps of its rival Netflix. In addition, Disney will soon be introducing ad-supported subscription packages in Europe and Canada, starting from November 1, 2023. However, Disney’s imitation of Netflix doesn’t stop there. Similar to Netflix, Disney is planning to crack down on password sharing.

During the company’s Q3 2023 earnings call, CEO Bob Iger emphasized that tackling password sharing is a top priority for Disney. Although specific details about enforcement methods were not provided, Iger stated that they are actively exploring solutions to address the issue. He also mentioned that subscriber agreements and policy terms will be updated later this year.

Disney might have taken inspiration from Netflix, as the latter reported positive revenue growth after implementing its own password crackdown. Additionally, Iger noted that the introduction of ad-tier subscriptions has had a positive impact on their financial statement, which explains why they are not raising prices for these options.