• Jeep® brand debuts a new web series on the Jeep brand’s official YouTube channels, telling the story of the new Jeep Avenger through four videos featuring real people.
• Four characters, each embodying one of the brand values of Freedom, Adventure, Authenticity, and Passion, are the main protagonists of each episode.
• The new Jeep Avenger, the brand’s first all-electric SUV, is now also available as an e-Hybrid version. It brings together impressive technical features and capability with respect for the environment, encapsulating the brand’s four values.

 

The Jeep_® brand originated over 80 years ago in challenging times, and its identity is based on the four values of: freedom, adventure, authenticity, and passion. These are universal values that define the Jeep Brand today and guide its path forward.

The new Avenger – the first fully electric Jeep vehicle – aims to epitomize these brand values.

 

Unveiled at the Paris Motor Show a year ago, the new Jeep Avenger combines modernity and legacy, integrating technologies that ensure superior capability without compromising environmental sustainability. Its compact yet spacious design embodies the brand’s essence in an ambitious vehicle developed based on the brand’s seminal values: Freedom, Adventure, Authenticity, and Passion.

 

To showcase these attributes, the Jeep brand is now sharing a new web series comprising four one-minute video episodes on YouTube. Each episode will focus on one of the brand’s core values and feature authentic and personal stories from four Italian protagonists, taking viewers on a journey to discover what the Jeep brand communicates through its vehicles, aligning with the aspirations and ambitions of those who choose to trust their Jeep SUV.

 

The first episode takes viewers skyward with Sandro Beni, in search of the meaning of Freedom. As a parachutist, Sandro finds an indescribable sense of freedom in being one with his surroundings and connected to nature. This embodies the freedom that the Jeep brand aims to provide, facilitated by the new Avenger’s environmental focus. Equipped with a 400-volt electric motor and a 54kWh battery, the new 100% electric Avenger combines high performance with zero carbon emissions. To deliver the freedom that drivers desire, the Jeep brand has equipped its first 100% electric SUV with a 100kW fast charger, enabling a minimum distance of 30 km after just three minutes of charging, and a battery recharge of 20% to 80% in just 24 minutes.

 

The second episode focuses on Adventure and is set in the captivating mountainous surroundings of “Gole della Valserra” in Umbria. It showcases Szilvia Rados as the leading character, a 44-year-old woman who loves to explore the beauty of nature. She describes her understanding of adventure, which can be compared to the feeling of falling in love, accelerating the heartbeat and evoking unique emotions. She demonstrates why her Avenger is an essential travel partner, from its built-in navigation system, including smartphone wireless screen mirroring for map instructions, to its technical capabilities like the “Selec-Terrain®” and “Hill Descent Control” features, making the driving experience safer and more enjoyable, allowing her to access destinations that enrich her life despite harsh conditions, driving along unpaved roads as she handles the canyon’s precipitous lines.

 

One of the Jeep brand’s most prominent values is unquestionably Authenticity, rooted in a long-standing tradition as the pioneer of the 4×4 SUV. “The beauty of the idea becoming reality,” as Umberto Dattola described it, is illustrated by the designer’s involvement in the third episode of the series. The 53-year-old man gives viewers an exclusive insight into his profession as he takes them on a tour of his workshop, showcasing his dedication to excellence and reverence for nature. He transforms raw materials into something unparalleled and truly remarkable, mirroring the Jeep brand’s commitment to quality and work ethic, as expressed by the designer of the new Avenger, Daniele Calonaci, a co-protagonist in the episode.

 

Last, and no less significant, viewers meet Francesca Santamaria in Rome, the protagonist of the episode dedicated to Passion. She views passion as “the driving force of everything,” a perspective fully shared by the Jeep brand. En route to the dance hall, Francesca drives the new Avenger smoothly, following her playlist’s rhythm and passion. This demonstrates how the vehicle and its driver can form a deep connection, aiding her in everyday life thanks to the new Avenger’s technology, including the multi-color ambient light, a rear-view camera with drone view, and integrated phone voice assistance through Android Auto and CarPlay, reflecting the smartphone screen on the 10.25-inch Uconnect Infotainment radio screen combined with a full digital cluster. Additionally, the hands-free boot opening is a vital convenience for the young dancer, with the new Jeep Avenger proving to be a great supporter of her passion.

 

The series takes viewers on a journey through four core values of the new Jeep Avenger, showcasing real-life stories of people who contribute to the brand’s purpose every day. These are the people who share their dreams and ambitions with the brand, demonstrating that Jeep SUVs are made for ambitious individuals who pursue their dreams.

 

The new Avenger

The Jeep Avenger, the 2023 European Car of the Year, is a compact SUV embodying the essence of the Jeep brand, blending capability, style, functionality, and technology into a unique package. It represents the epitome of “pure freedom in a compact form,” delivering the renowned performance of the Jeep brand in various conditions, on-road or off-road. The new Avenger is available in three different powertrains – 100% electric, e-Hybrid, and gasoline – aligning with the brand’s enduring commitment to freedom of choice and providing customers with the flexibility to make the best choice according to their needs.

 

The 100% electric version features a 400-volt electric motor, offering a worry-free range of up to 600 km according to WLTP standards for city driving. Additionally, its fast-charging capability provides a daily range boost of 30 kilometers in just three minutes.

The e-Hybrid version offers a seamless driving experience, incorporating electric and combustion engine technologies. The car’s performance is powered by a 1.2-liter, 3-cylinder combustion engine, a 48-volt lithium-ion battery, and an automatic 6-speed dual-clutch electric gearbox. The car is engineered for optimal fuel efficiency, resulting in a 15% reduction in CO2 emissions compared to conventional automatic transmission engines.

The gasoline version is equipped with a 1.2-litre petrol engine capable of developing a maximum power output of 100 horsepower at 5500 rpm, and torque of 205 Nm at 1750 rpm, with 6-speed manual gearbox.

 

Jeep® Brand

Rooted in over 80 years of prestigious heritage, Jeep® is the authentic SUV brand delivering legendary off-road capability, interior refinement, high-tech features, and versatility to individuals who seek extraordinary journeys. The Jeep® brand invites people to live life to the fullest by offering a broad lineup of vehicles, providing owners with a sense of safety, security, and confidence to tackle any journey. Jeep® Wave, a premium owner loyalty and customer care program available to the entire Jeep® 4×4 lineup, offers benefits and exclusive perks, providing Jeep® brand owners with dedicated 24/7 support. The legendary Jeep® brand’s off-road capability is enhanced by a global electrification initiative transforming 4xe into the new 4×4 in pursuit of Zero Emission Freedom and added 4×4 capability. By 2025, all Jeep® brand vehicles will offer an electrified variant.

 

Turin, 24 November 2023

Contacts

Alice Cross-Watson, PR Manager, Jeep

alice.cross-watson@jeep.com

07395 375272