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Honda Elevate vs Hyundai Creta vs Kia Seltos vs Maruti Grand Vitara vs Toyota Hyryder: Specification Comparison


How does the Honda Elevate fare against its biggest rivals on paper? Let’s find out

Honda Elevate vs rivals

The Honda Elevate is the carmaker’s first and much-awaited entry in the compact SUV space. This segment is already overcrowded with models like the Maruti Grand Vitara, Toyota Hyryder, Skoda Kushaq, Volkswagen Taigun, Kia Seltos, Hyundai Creta, and MG Astor.

In this article, we put the Elevate up against some of its direct rivals. Of the lot, the Hyundai Creta has dominated the segment for a long time, its sales recently being challenged by the Grand Vitara; while the Seltos is another high-selling competitor, which was recently facelifted. Since the Hyryder is near-identical to the Grand Vitara, it has also been included in this comparison.

Engine Specifications

Specs

Honda Elevate

Maruti Grand Vitara / Toyota Hyryder

Hyundai Creta

Kia Seltos

Engine

1.5-litre petrol

1.5-litre petrol

1.5-litre petrol-hybrid

1.5-litre petrol

1.5-litre petrol

1.5-litre turbo-petrol

Power

121PS

103PS

116PS

115PS

115PS

160PS

Torque

145Nm

137Nm

141Nm

144Nm

144Nm

253Nm

Transmission

6-speed MT / CVT

5-speed MT / 6-speed AT

e-CVT

6-speed MT / CVT

6-speed MT / CVT

6-speed iMT / 7-speed DCT

Honda Elevate

While all the five SUVs get a 1.5-litre petrol engine, the Maruti Grand Vitara and Hyryder get the choice of a highly frugal petrol-hybrid unit. Those with a knack for mild off-roading can also look at the AWD variant of the Maruti-Toyota duo, although limited to the manual shifter. The Seltos is the only one in this list to get the choice of a turbo-petrol engine, which also makes it the most powerful option.

All of them can be opted with either a manual transmission or an automatic. The Grand Vitara and Hrydyer get an e-CVT with their hybrid powertrain. The Seltos’s turbo-petrol variants get an iMT (manual without clutch pedal) instead of a regular manual stick.

Kia Seltos Engine

The Creta and Kia Seltos are the only ones in this list to also be offered with a diesel powertrain.

Fuel Efficiency

Specs

Honda Elevate

Maruti Grand Vitara / Toyota Hyryder

Hyundai Creta#

Kia Seltos

Engine

1.5-litre petrol MT / CVT

1.5-litre petrol MT / AT

1.5-litre petrol-hybrid

1.5-litre petrol MT / CVT

1.5-litre petrol MT / CVT

1.5-litre turbo-petrol iMT / DCT

Mileage

15.31kmpl / 16.92kmpl

21.1kmpl / 20.58kmpl

27.97kmpl

16.8 kmpl / 16.9kmpl

17 kmpl / 17.7kmpl

17.7kmpl / 17.9kmpl

# – These are claimed figures prior to the update that made cars compliant with the BS6 Phase 2 emission norms.

Toyota Hyryder strong-hybrid powertrain

The Elevate is the least efficient of the lot, even when you look at the Seltos’s turbo-petrol engine in comparison. The most fuel-efficient compact SUV title goes to the Grand Vitara and Toyota Hyryder, with their claimed fuel efficiency of 27.97kmpl. However, it will be interesting to see how the Honda SUV performs in our real-world fuel-efficiency tests where models tend to fall fairly short of their claimed figures.

Also Read: Should The Latest WR-V Be Offered Alongside The Honda Elevate In India?

Dimensions

Dimensions

Elevate

Grand Vitara

Hyryder

Creta

Seltos

Length

4,312mm

4,345mm

4,365mm

4,300mm

4,365mm

Width

1,790mm

1,795mm

1,795mm

1,790mm

1,800mm

Height

1,650mm

1,645mm

1,635mm

1,635mm

1,645mm

Wheelbase

2,650mm

2,600mm

2,600mm

2,610mm

2,610mm

Boot Space

458 litres

373 litres*

373 litres*

433 litres

*Boot space figures not confirmed with OEM.

Kia Seltos

While the Honda Elevate arrives with a relatively simple design language, it does stand out for its height and also offers the longest wheelbase. Both those elements bode well for cabin space. The Hyryder and Seltos are the longest SUVs in this comparison, followed by the Grand Vitara. In terms of width, the Seltos leads the others by a very small margin.

Honda Elevate boot space

The official boot capacity of Creta, Grand Vitara, and Hyryder have not been revealed, but the Elevate seems to offer the most space here.

Features

Common Features

Elevate

Grand Vitara / Hyryder

Creta

Seltos

17-inch Alloy Wheels

LED Headlamps

Auto AC

Cruise Control

Leatherette Seats

Wireless phone charger

Digital Driver’s Display

10.25-inch Touchscreen system

Wireless Android Auto/Apple CarPlay

Electric Sunroof

Panoramic Sunroof

9-inch touchscreen system

Wireless Android Auto/Apple CarPlay

Front Ventilated Seats

Heads Up Display

Premium Sound System By Clarion

10.25-Inch Touchscreen System

Wireless Android Auto/Apple CarPlay

Panoramic Sunroof

Front Ventilated Seats

Powered Driver’s Seat

Auto Air Purifier

Bose Premium Sound System

Panoramic Sunroof

10.25-Inch Dual Displays For Touchscreen System And Instrument Cluster

Dual-Zone AC

Auto Air Purifier

Front Ventilated Seats

Powered Driver’s Seat

Bose Premium Sound System

Kia Seltos cabin

The Kia Seltos is definitely the most feature-rich compact SUV, adding some segment-first highlights like dual-zone climate control and dual 10.25-inch integrated displays. All the four SUVs offer more creature comforts than the Honda Elevate, which misses out on front ventilated seats, a panoramic sunroof, and a premium sound system.

Safety Features

Honda Elevate ADAS

Common Features

Elevate

Grand Vitara / Hyryder

Creta

Seltos

ESC

Hill Hold Assist

Rear Parking Camera

ISOFIX Child Seat Mounts

ABS with EBD

ADAS

Up To Six Airbags

Lane Watch Camera

Up to Six Airbags

360-degree Camera

Tyre Pressure Monitoring System

Hill Descent Control (AWD)

Six Airbags (Standard)

Tyre Pressure Monitoring System

Automatic Headlamps

ADAS

Six Airbags (Standard)

Tyre Pressure Monitoring System

Front Parking Sensors

360-degree Camera

Rain-Sensing Wipers

All the SUVs are packed with safety features to the brim. Six airbags are standard just on the Creta and Seltos for now. The radar-based safety technology, ADAS, is limited to the Elevate and Seltos. In comparison to its rivals, the Honda misses out on the tyre pressure monitoring system, a 360-degree camera, front parking sensors, and rain-sensing wipers.

Related: Could Honda Elevate Be The Next 5-Star Safety Rated SUV In India?

Price Range

Honda Elevate

Maruti Grand Vitara

Toyota Hyryder

Hyundai Creta

Kia Seltos

Rs 12 lakh to Rs 17 lakh (Expected)

Rs 10.70 lakh to Rs 19.95 lakh

Rs 10.86 lakh to Rs 19.99 lakh

Rs 10.87 lakh to Rs 19.20 lakh

Rs 10.90 lakh to Rs 20 lakh

We expect the Elevate to be competitively priced against its core rivals, and the lack of impressive features should make it more affordable than the others at the top-spec variants.

(All prices ex-showroom)

The prices for the Honda Elevate will be out in early September, bookings are open and production is underway.

Read More on : Seltos diesel

Winnebago Solis Pocket Small RV Gets Upgrades

Winnebago has introduced some exciting updates to its Solis Pocket 36B, a compact RV based on the Ram ProMaster commercial van. The new floorplan now includes a dinette and a wet bath, providing more convenience for travelers. Additionally, Winnebago has partnered with EcoFlow to offer an optional Power Kit Pro, which includes a five-in-one power management controller, a 5.0-kilowatt-hour lithium-ion battery, and a touchscreen controller.

The updated dinette offers various layout options. In travel mode, the cushions can be tipped forward to accommodate two additional passengers with seatbelts. The dinette can also be converted into a bed or used as a couch, providing flexibility for different needs.

Hyundai Exter vs Rivals: Specifications Compared

***Hyundai Exter vs Rivals: Specifications Compared***

We find out how the Hyundai Exter fares against its rivals on paper

[![Hyundai Exter](https://stimg.cardekho.com/images/cms/carnewsimages/editorimages/64b7c98555e9e.jpg)](https://www.cardekho.com/hyundai/exter)

Hyundai Exter is now on sale in India and is being offered in five broad variants – EX, S, SX, SX (O), and SX (O) Connect – along with both petrol and CNG powertrain options. Considering the size and price of the micro SUV, we have compared its specifications with its direct rival, the Tata Punch, as well as other close rivals in the small SUV and crossover space. Let’s see how each of them fared on paper:

### Dimensions

| Dimensions | Hyundai Exter | Tata Punch | Citroen C3 | Maruti Ignis | Renault Kiger | Nissan Magnite |
|————|————-|————|————|————–|—————|—————-|
| Length | 3,815mm | 3,827mm | 3,981mm | 3,700mm | 3,991mm | 3,994mm |
| Width | 1,710mm | 1,742mm | 1,733mm | 1,690mm | 1,750mm | 1,758mm |
| Height | 1,631mm | 1,615mm | Up to 1,604mm | 1,595mm | 1,605mm | 1,572mm |
| Wheelbase | 2,450mm | 2,445mm | 2,540mm | 2,435mm | 2,500mm | 2,500mm |
| Boot Space | 391 litres | 366 litres | 315 litres | 260 litres | 405 litres | 336 litres |

![Hyundai Exter](https://stimg.cardekho.com/pwa/img/spacer3x2.png)

– Hyundai Exter stands out as the tallest among all the models mentioned in the table. However, in terms of length, it is shorter and narrower than all except the Maruti Ignis.
– Exter’s direct rival, the Tata Punch, is longer than the Hyundai’s micro SUV, but falls short in terms of wheelbase and boot space figures.
– Understandably, Renault Kiger and Nissan Magnite subcompact SUVs are longer and wider than the rest of the cars here but it’s the Citroen C3 that claims the longest wheelbase.
– The Kiger’s boot offers the highest luggage loading capacity, followed by the Hyundai Exter, which has the second-highest boot space among all the models in this comparison.

### Powertrain

| Specs | Hyundai Exter | Tata Punch | Citroen C3 | Maruti Ignis | Renault Kiger/ Nissan Magnite |
|——-|————-|————|————|————–|——————————-|
| Engine | 1.2-litre Petrol | 1.2-litre Petrol +CNG | 1.2-litre Petrol | 1.2-litre Petrol | 1.2-litreTurbo Petrol |
| Power | 83PS | 69PS | 88PS | 82PS | 110PS |
| Torque | 114Nm | 95Nm | 115Nm | 115Nm | 190Nm |
| Transmission | 5MT, 5AMT | 5MT | 5MT, 5AMT | 5MT | 6MT, 5MT, CVT |

![Tata Punch Engine](https://stimg.cardekho.com/pwa/img/spacer3x2.png)

– All these models except the Renault-Nissan twins offer a 1.2-litre petrol engine. However, the Hyundai Exter is the only model here to also offer a CNG option (at this time).
– The output figures and transmission options for the Maruti Ignis and Hyundai Exter petrol are almost identical. They are also the only models here to offer a four-cylinder engine which offers more refinement than the three-cylinder units of the others.
– If you want performance, it’s the C3’s turbo-petrol engine with the most power and torque and the only one to offer a 6-speed transmission.
– Renault Kiger and Nissan Magnite on the other hand come with smaller 1-litre naturally aspirated petrol (72PS and 96Nm) and 1-litre turbo petrol (100PS and up to 160Nm) engines. The turbo variants of these subcompact SUVs also come with the option of a CVT automatic transmission, unlike other models which only have the option of an AMT gearbox.
– The Tata Punch is due to get a CNG option later in the year, differentiated from the Exter CNG with its twin-cylinder setup for a bigger boot.

Also See: [Hyundai Exter Detailed In 20 Images](https://www.cardekho.com/india-car-news/hyundai-exter-detailed-in-20-images-31147.htm)

### Feature Highlights

| Hyundai Exter | Tata Punch | Citroen C3 | Maruti Ignis | Renault Kiger | Nissan Magnite |
|—————|————|————|————–|—————|—————-|
| Projector Headlamps (Bi-function) | Projector Headlamps | Halogen Headlamps | LED projector headlamps | LED projector headlamps | LED headlamps and tail lamps |
| LED tail lamps | LED taillamps | Front fog lamps | 15-inch alloy wheels | 15-inch alloy wheels | 16-inch alloy wheels |
| LED turn indicators on ORVMS | Front fog lamps | 15-inch dual-tone alloy wheels | Front fog lamps | 16-inch dual-tone alloy wheels | Height-adjustable driver’s seat |
| 15-inch dual-tone wheels | 16-inch dual tone alloy wheels | Height adjustable driver’s seat | 7-inch touchscreen infotainment unit | Height-adjustable driver’s seat | 7-inch touchscreen infotainment unit |
| Single pane sunroof | 7-inch touchscreen infotainment unit | 10.2-inch touchscreen infotainment unit | Height-adjustable driver’s seat | 7-inch display in instrument cluster | 8-inch touchscreen system |
| Height adjustable driver’s seat | 7-inch semi-digital driver’s display | Connected car features | Push-button start/stop | PM 2.5 air filter | Height-adjustable driver’s seat |
| 8-inch touchscreen infotainment unit | Auto headlamps | Digitised instrument cluster | Keyless entry | Cruise control | 360-degree camera |
| Connected car features (Bluelink and Alexa) | Rain-sensing wipers | Power adjustable ORVMs | ISOFIX child seat anchorages | Cruise control | Cruise control |
| Digitised driver’s display | Cruise Control | Engine auto stop/start | Rear parking | PM 2.5 air filter | PM 2.5 air filter |
| Cruise Control | Push button start/stop | Tyre pressure monitor | Hill assist | Tyre pressure monitor | Four airbags |
| Push button start/stop | Height adjustable driver’s seat | Electronic stability control (ESC) | Electronic stability control | Electronic stability control | ISOFIX child seat anchorages |
| Auto headlamps | ISOFIX child seat anchorages | Hill assist | Hill assist | Hill assist | Electronic stability control |
| Wireless charging | Rear Parking Camera | Day/Night IRVM | Tyre pressure monitor | Tyre pressure monitor | Hill assist |
| Six airbags (standard) | Traction Pro Mode (AMT only) | Rear parking camera | Electronic stability control | Electronic stability control | Tyre pressure monitor |
| Tyre Pressure monitoring system | Anti-glare IRVM | 3-point seatbelt for all passengers | Hill assist | Hill assist | Electronic stability control |
| Electronic Stability Control (ESC) | ISOFIX child seat anchorages | Vehicle stability control | | Tyre pressure monitor | 3-point seatbelt for all passengers |
| Hill assist | Rear Parking Camera | | | Electronic stability control | Vehicle stability control |
| Day & Night IRVM | Traction Pro Mode (AMT only) | | | 3-point seatbelt for all passengers | |
| Dual-camera dash cam | Anti-glare IRVM | | | Vehicle stability control | |
| ISOFIX child seat anchorages | | | | | |
| Rear Parking Camera | | | | | |
| 3-point seatbelt for all passengers | | | | | |

![Hyundai Exter Interior](https://stimg.cardekho.com/pwa/img/spacer3x2.png)

– It is the Hyundai Exter that offers a more comprehensive list of features, with many, like a sunroof, dual-cameras dash cam, and six airbags as standard, being segment firsts.
– Tata Punch is also a well-packaged offering and comes with features such as rain-sensing wipers, traction modes, and 16-inch alloy wheels over the Hyundai micro SUV.
– Nissan Magnite is the only offering in the segment which comes with a 360-degree camera while the Citroen hatchback gets the biggest touchscreen unit here.
– Renault Kiger comes with up to four airbags, while Tata Punch, Maruti Ignis, and Citroen C3 only get the mandated dual front airbags. Even so, the Punch is the only model here with a five-star safety rating from the Global NCAP crash tests.
– Even though the Maruti Ignis is the most dated offering here, it still covers all the basic requirements. At the same time, the C3 has even fewer creature comforts to offer, despite the additional tech over the Maruti model.

### Prices

| Hyundai Exter | Tata Punch | Citroen C3 | Maruti Ignis | Renault Kiger | Nissan Magnite |
|—————|————|————|————–|—————|—————-|
| Rs 6 lakh to Rs 10.10 lakh | Rs 6 lakh to Rs 9.52 lakh | Rs 6.16 lakh to Rs Rs 8.80 lakh | Rs 5.84 lakh to Rs 8.16 lakh | Rs 6.50 lakh to Rs 11.23 lakh | Rs 6 lakh to Rs 11.02 lakh |

![Hyundai Exter](https://stimg.cardekho.com/pwa/img/spacer3x2.png)

The Hyundai Exter is priced quite similarly to the Tata Punch while at the top-end, the Renault and Nissan subcompact SUVs are more expensive. Meanwhile, the Ignis is the least expensive model in this comparison, followed by the Citroen C3. We have also compared the prices of the Hyundai Exter with its rivals in detail [here](https://www.cardekho.com/india-car-news/hyundai-exter-vs-tata-punch-citroen-c3-and-others-price-comparison-31118.htm). Let us know in the comments which one of these cars you will consider.

Read More on: [Hyundai Exter AMT](https://www.cardekho.com/hyundai/exter)

Hyundai Exter vs Tata Punch vs Maruti Ignis: Size, Powertrain And Fuel Efficiency Comparison


Let’s see how the Hyundai Exter sizes up against its main rivals

Hyundai Exter is the smallest SUV from the Korean marque in India and arrives as the latest addition to the micro-SUV segment. It competes directly with the Tata Punch and Maruti Ignis, even though the latter is not as SUV-like as the others. So let’s find out how the Exter fares against them in terms of size and powertrains.

Size

Tata Punch

Dimensions

Hyundai Exter

Tata Punch

Maruti Ignis

Length

3.815 mm

3,827 mm

3,700 mm

Width

1,710 mm

1,742 mm

1,690 mm

Height

1,631 mm

1,615 mm

1,595 mm

Wheelbase

2,450 mm

2,445 mm

2,435 mm

Boot space

391 litres

366 litres

260 litres (up to parcel tray)

The Tata Punch is the longest and widest, while the Exter is the tallest, which helps enhance its SUV persona. The wheelbase of both these models is almost the same, with the Exter having an extra 5 mm. Hyundai’s offering also promises more luggage capacity, likely thanks to the taller design.

Also Read: Hyundai Exter vs Tata Punch, Citroen C3 And Others: Price Comparison

The Ignis, on the other hand, is smaller than the Exter and Punch in all aspects, making it the smaller offering. It may seem like it has a tiny boot in comparison, but it is worth noting that the Exter and Punch are stating their capacities till the roof, not just the parcel shelf.

Powertrain

Hyundai Exter

Specifications

Hyundai Exter

Tata Punch

Maruti Ignis

Engine

1.2-litre NA petrol

1.2-litre NA petrol + CNG

1.2-litre NA petrol

1.2-litre NA petrol

Power

83PS

69PS

86PS

83PS

Torque

114Nm

95Nm

115Nm

113Nm

Transmission

5MT/ 5AMT

5MT

5MT/ 5AMT

5MT/ 5AMT

All three models offer a 1.2-litre naturally aspirated petrol engine with the choice of either a 5-speed manual or a 5-speed AMT. Out of all three, Punch’s engine produces the highest power and torque, giving it a slight edge over the others. However, the Exter is currently the only model in this segment to offer a CNG powertrain. 

Also See: Check Out The Maruti Invicto Zeta+ Variant In These Images

The Punch CNG is in the works and can be launched sometime this year, but there is no news of Maruti offering a CNG option with the Ignis. Tata’s CNG variant will also offer the convenience of a bigger boot, thanks to the twin-cylinder setup, as well as the ability to start the car in CNG mode directly.

Fuel Efficiency

Maruti Ignis

Mileage

Hyundai Exter

Tata Punch

Maruti Ignis

Petrol MT

19.4 kmpl

20.09 kmpl

20.89 kmpl

Petrol AMT

19.2 kmpl

18.8 kmpl

CNG MT

27.1 km/kg

NA

NA

Between Tata Punch and Hyundai Exter, the Tata SUV claims to be more efficient with the manual shifter, while the Hyundai model promises better economy when it comes to their AMT options. Meanwhile, the Ignis offers the same claimed mileage for both the manual and AMT variants, which is higher than that of the other two SUVs.

Also Read: Maruti Invicto Waiting Period Less Than Toyota Innova Hycross In These 4 Cities!

However, for peak fuel economies among these three, you can look at the Exter CNG, which claims to offer a fuel efficiency of 27.1 km/kg.

On paper, there is not a lot that separates these three ‘micro SUVs’, with the Exter and Punch being quite similar overall. The Ignis is the only one that is relatively compromised by its smaller proportions. We’ll be discussing the feature differences between them in a different story, so stay tuned to know more. Let us know which one of these would be your pick in the comments below.

Read More on : Hyundai Exter AMT

Hyundai Exter vs Tata Punch vs Maruti Ignis: Size, Powertrain And Fuel Efficiency Comparison


Let’s see how the Hyundai Exter sizes up against its main rivals

Hyundai Exter is the smallest SUV from the Korean marque in India and arrives as the latest addition to the micro-SUV segment. It competes directly with the Tata Punch and Maruti Ignis, even though the latter is not as SUV-like as the others. So let’s find out how the Exter fares against them in terms of size and powertrains.

Size

Tata Punch

Dimensions

Hyundai Exter

Tata Punch

Maruti Ignis

Length

3.815 mm

3,827 mm

3,700 mm

Width

1,710 mm

1,742 mm

1,690 mm

Height

1,631 mm

1,615 mm

1,595 mm

Wheelbase

2,450 mm

2,445 mm

2,435 mm

Boot space

391 litres

366 litres

260 litres (up to parcel tray)

The Tata Punch is the longest and the widest while the Exter is the tallest, which helps it enhance its SUV persona. The wheelbase of both these models are almost the same with the Exter having an extra 5 mm. Hyundai’s offering also promises more luggage capacity, likely thanks to the taller design.

Also Read: Hyundai Exter vs Tata Punch, Citroen C3 And Others: Price Comparison

The Ignis, on the other hand, is smaller than the Exter and Punch in all aspects, making it the smaller offering. It may seem like it has a tiny boot in comparison, but it is worth noting that the Exter and Punch are stating their capacities till the roof, not just the parcel shelf.

Powertrain

Hyundai Exter

Specifications

Hyundai Exter

Tata Punch

Maruti Ignis

Engine

1.2-litre NA petrol

1.2-litre NA petrol + CNG

1.2-litre NA petrol

1.2-litre NA petrol

Power

83PS

69PS

86PS

83PS

Torque

114Nm

95Nm

115Nm

113Nm

Transmission

5MT/ 5AMT

5MT

5MT/ 5AMT

5MT/ 5AMT

All three models offer a 1.2-litre naturally aspirated petrol engine with the choice of either a 5-speed manual or a 5-speed AMT. Out of all three, Punch’s engine produces the highest power and torque, which gives it a slight edge over the others. However, the Exter is currently the only model in this segment to offer a CNG powertrain. 

Also See: Check Out The Maruti Invicto Zeta+ Variant In These Images

The Punch CNG is in the works and can be launched sometime this year, but there is no news of Maruti offering a CNG option with the Ignis. Tata’s CNG variant will also offer the convenience of a bigger boot thanks to the twin-cylinder setup, as well as the ability to start the car in CNG mode directly.

Fuel Efficiency

Maruti Ignis

Mileage

Hyundai Exter

Tata Punch

Maruti Ignis

Petrol MT

19.4 kmpl

20.09 kmpl

20.89 kmpl

Petrol AMT

19.2 kmpl

18.8 kmpl

CNG MT

27.1 km/kg

NA

NA

Between Tata Punch and Hyundai Exter, the Tata SUV claims to be more efficient with the manual shifter, while the Hyundai model promises better economy when it comes to their AMT options. Meanwhile, the Ignis offers the same claimed mileage for both manual and AMT variants which is higher than that of the other two SUVs.

Also Read: Maruti Invicto Waiting Period Less Than Toyota Innova Hycross In These 4 Cities!

However, for peak fuel economies among these three, you can look at the Exter CNG, which claims to offer a fuel efficiency of 27.1 km/kg.

On paper, there is not a lot that separates these three ‘micro SUVs’, with the Exter and Punch being quite similar overall. The Ignis is the only one that is relatively compromised by its smaller proportions. We’ll be discussing the feature differences between them in a different story, so stay tuned to know more. Let us know which one of these would be your pick in the comments below.

Read More on : Hyundai Exter AMT

FTC Proposes Ban On Fake Online Reviews

Fake reviews have become a significant problem, and the new rules proposed by the FTC may not be sufficient to tackle this issue. While it has been against Amazon’s terms of service for years to post false reviews, the company’s efforts to combat this practice by removing sellers and closing accounts have not fully resolved the problem. In fact, Amazon has taken legal action against companies selling fake reviews in an attempt to address the issue.

However, the new rules may fall short due to several reasons. Many companies that engage in buying fake reviews are based abroad and easily evade capture by reappearing under different names. These fake review companies operate on platforms like Facebook and Twitter, providing limited information and being difficult to trace and prosecute.

Moreover, the wording used by these companies makes it challenging to prosecute them. They typically ask “reviewers” to legitimately purchase a product with a promise of full reimbursement and request “honest feedback.” If the feedback is positive, the “reviewers” are politely asked to post it on Amazon or similar websites.

However, while the regulations may have limitations, they represent a step in the right direction. Fake reviews undermine Amazon’s business model and can result in customers being deceived. Furthermore, they harm legitimate small businesses that adhere to the rules and offer quality products.