SEAT To Have New Role In The VW Group, Won’t Replace Existing Cars

SEAT To Have New Role In The VW Group, Won’t Replace Existing Cars

SEAT To Have New Role In The VW Group, Won’t Replace Existing Cars

[UPDATE] The original report from Autocar stated SEAT would stop making cars altogether at the end of the life cycle of current-generation models. We’ve revised the article to reflect the changes as SEAT is moving away from mainstream car-making to take up a new role.

The Volkswagen Group has announced that SEAT will change its approach. Speaking with Autocar at the 2023 IAA Mobility in Munich, VW Group’s CEO Thomas Schäfer revealed that there is a planned “different role” for the Martorell-based automaker.

What exactly will this new role be? With next-generation cars not in the picture, the future of SEAT is uncertain. According to Autocar, it could transition to becoming a mobility company, similar to Renault’s Mobilize. SEAT already has the MÓ lineup of electric scooters, indicating its potential in the mobility space. However, the current SEAT cars will continue to be produced for several more years, but there won’t be direct replacements with SEAT badges.