The next-generation Cupra Formentor will swap to a brand new electrical platform when it arrives across the finish of the last decade – and shall be a key a part of Cupra’s growth into the US.

The coupé-crossover was launched in 2020 as the primary automobile to be designed from the beginning as a Cupra, with a variety of petrol, diesel and plug-in hybrid powertrains.

It’s the Spanish agency’s hottest mannequin, with 120,000 gross sales in 2023 having marked a 23% year-on-year rise.

The present petrol-engined Formentor sits on the Volkswagen Group’s MQB platform and can obtain a midlife facelift later this yr.

Speaking at Seat SA’s annual media convention, boss Wayne Griffiths confirmed that an electrical model of the Mk2 Formentor would arrive “towards the end of the decade” – and could be one among two fashions Cupra would use to spearhead its American launch.

Griffiths stated it “could be the one most vital automobile for our firm”, including that it was possible to make use of the Volkswagen Group’s forthcoming SSP platform, which can function an efficient successor to the MEB and PPE platforms at present in use.

No additional particulars in regards to the new Formentor have but been given, so it is not identified if an ICE model may proceed to be provided alongside the brand new EV in markets the place such powertrains could be allowed.

Griffiths additionally confirmed Cupra’s plan – first reported final yr – to develop an electrical SUV bigger than the approaching Tavascan as its second automobile supposed for the US.

Griffiths added: “[For] one of those models, in my opinion, there’s a good business case it should be built [in the US]. You need a certain volume in the States to be profitable with your project, so if you want to sell there, you have to produce in the region.”

Any US-built Cupra would possible be produced at an current Volkswagen plant.

Griffiths stated Cupra would make the choice which of the 2 vehicles could be US constructed nearer to the time however strongly hinted that his desire could be for the Mk2 Formentor to be produced on the agency’s dwelling plant in Martorell, Spain.

Cupra will enter the US market close to the tip of the last decade with these EVs, initially specializing in the east and west coasts and chosen Sun Belt states the place EV demand was prone to be highest.