MV Agusta is best known for its high-performance motorcycles that combine cutting-edge technology and head-turning style. In recent months, the Italian company has been making headlines due to its partnership with KTM, where the Austrian company has taken over MV’s sales and distribution in multiple markets.
Although KTM intends to acquire a majority stake in MV Agusta, no new models resulting from the partnership have been unveiled yet. However, KTM has made it clear that it aims to maintain MV Agusta’s unique brand identity while enhancing its market presence and distribution in key markets. Participating in the world’s largest motorcycle trade expo, EICMA, is an excellent way for MV Agusta to promote its brand visibility, and the company has just confirmed its attendance.
From November 7 to 12, 2023, MV Agusta will be showcasing its latest technology at EICMA 2023. According to MV Agusta’s official statement, the event will mark the grand return of the Schiranna brand, featuring a lineup of stunning models, projects, and initiatives that will excite fans and owners worldwide. So, what can we expect to see from MV Agusta this November?
Firstly, the company has announced the return of models such as the Superveloce 98 Edizione Limitata and the Brutale 1000 RR for the 2024 model year. Additionally, MV Agusta is expected to reveal the 9.5 project in its final form. This motorcycle, previously referred to as the “Lucky Explorer,” was nearly canceled and is rumored to be an adventure machine with off-road capabilities comparable to the Ducati DesertX.
Aside from new and returning models, MV Agusta’s participation in EICMA 2023 will be the first alongside its new partner, Pierer Mobility AG. With the KTM parent company’s influence, we can anticipate significant activity from MV Agusta in the coming months and years.
“Thanks to the collaboration with Pierer Mobility AG, Europe’s largest motorcycle producer, as a new, solid partner in our venture, we have grown stronger and expanded our operational capabilities. The road ahead is the most exciting we could dream of. MV Agusta, with its iconic models all produced in Italy, will continue to draw the undivided attention of the public and critics. No doubt that once again, Motorcycle Art will be the talk of the show,” said Timur Sardarov, the CEO of MV Agusta.