The exhibition is an immersive artwork expertise, showcasing the way forward for next-generation mobility and its infinite prospects
- Time explores the probabilities created via the synergy of software program and {hardware}, drawing inspiration from Lexus’s next-generation battery EV idea mannequin LF-ZC.
- The collaboration options works by Hideki Yoshimoto/Tangent, winner of the inaugural LEXUS DESIGN AWARD, with sound by musician Keiichiro Shibuya, and Dutch photo voltaic designer Marjan van Aubel.
MILAN (April 15, 2024) – Lexus has unveiled its set up Time on the world’s largest design occasion, Milan Design Week, in Milan, Italy. Located in Art Point and Art Garden on the Superstudio Più within the Tortona design district, a hub for international artistic convergence, the exhibit is open till April 21, 2024.
Chief Branding Officer, Simon Humphries, relates that, “Since its inception, Lexus has continually challenged the conventions of automotive luxury, striving to expand the horizons in both products and services to create unique, expectation-surpassing experiences for each customer. The theme of the installation, “Time”, comes from our perception that have and time are inseparable ideas. Time just isn’t one thing that merely passes, it’s the place to begin of all particular experiences. Lexus cherishes a human-centered philosophy, and we consider that offering folks with distinctive experiences in an age the place know-how will enable vehicles to anticipate and evolve with the shopper, begins with exploring the connection between folks and time itself.”
The Time set up explores Lexus’ imaginative and prescient of a future with infinite prospects enabled by know-how. Software that anticipates the wants of the consumer has the ability to repeatedly increase and evolve to provide distinctive experiential worth for every particular person. It additionally expresses Lexus’ resolve to redefine luxurious in synergy with carbon neutrality, exploring how power and software program can advance mobility innovation.
This 12 months Lexus is presenting an set up of works by two designers who’ve drawn inspiration from the LF-ZC, an idea mannequin that explores the probabilities for a next-generation Lexus battery electrical car (BEV).
At Art Point, Hideki Yoshimoto/Tangent presents Beyond the Horizon, expressing a world of next-generation mobility that evolves infinitely via software program. Collaborating with musician Keiichiro Shibuya, the work immerses guests in a world of sunshine and sound.
At Art Garden, the exhibit, 8 Minutes and 20 Seconds by Marjan van Aubel, incorporates photo voltaic design and know-how in pursuit of a carbon-neutral future.
Installation BEYOND THE HORIZON
This interactive set up is impressed by a future the place the non-public experiential worth of mobility could be tailor-made to every particular person, a car continuously updating its software program and transcending the normal function as a way of transportation via a digital dialogue with prospects.
A single line of two-meter tall interactive sculptures are fully uniform in look, but emit mild in their very own distinctive methods, evoking totally different expressions. In the middle of the set up, as a logo of exploration and innovation for the way forward for mobility, stands the Lexus next-generation battery EV idea LF-ZC.
The mixing of time-honored craftsmanship and state-of-the-art know-how is without doubt one of the core themes of this set up. Utilizing the wealthy heritage of Japanese Echizen washi paper and its 1,500 years of historical past, the set up boasts an expansive display screen stretching 4 meters excessive and 30 meters vast, illustrating the ever-changing vistas of the horizon. This washi is infused with bamboo fibers, a nod to the fabric used within the LF-ZC, and symbolizes the model’s dedication to sustainability and refined luxurious. This integration additionally signifies Lexus’ reverence for Japan’s conventional supplies and masterful craftsmanship whereas forging forward into the longer term.
Keiichiro Shibuya has composed the sound set up piece “Abstract Music” to enhance the exhibition idea. Sound photographs generated in actual time via programming from an unlimited quantity of sound information transfer round among the many 31 audio system put in all through the venue. No two moments are ever the identical, because the sounds endlessly evolve. The altering of the horizon from daybreak to nightfall, with LF-ZC because the information to the longer term, the ten sculptures, and “Abstract Music” – all come collectively to create a singular, customized, and immersive expertise.
Installation 8 Minutes and 20 Seconds
This work expresses Lexus’ dedication to advancing the innovation of mobility by celebrating the potential of power and software program whereas aiming for the coexistence of carbon neutrality and luxurious. The set up, depicting a to-scale illustration of the idea mannequin LF-ZC, makes use of solar energy, harnessing power from Organic Photovoltaic (OPV) cells and storing it in built-in batteries. It is supplied with movement sensors that reply actions of holiday makers, creating an immersive mild and sound expertise. The goal of that is to mirror our potential synergy with the pure surroundings, making the customer an lively participant on this imaginative and prescient of the longer term.
Named for the time it takes daylight to succeed in the Earth’s floor, 8 Minutes and 20 Seconds imagines the automotive positioned amongst holographic bushes and a reflective seating space, set towards a backdrop of an interactive solar. Created with 16 of van Aubel’s Sunne photo voltaic lamps organized in a circle, the solar modifications colour when guests contact a sensor that’s made out of a brand new bamboo cloth developed by Lexus, sending a sign that triggers a private dawn for every customer.
In addition, the set up makes use of pure sounds such because the rustling of bamboo, which is an auditory illustration derived from the bamboo materials used within the inside of the LF-ZC, the inspiration for this work.
Exhibition Information
Date: April 16 to April 21, from 11:00 a.m. to 9:00 p.m.
Venue: Art Point inside Superstudio Più, Art Garden
Address: Via Tortona, 27 20144 – Italy, Milan
Exhibition:
- Installation BEYOND THE HORIZON by Hideki Yoshimoto / Tangent at Art Point
- Installation 8 Minutes and 20 Seconds by designer Marjan van Aubel at Art Garden
Hideki Yoshimoto/Tangent
Designer, Creative Director. Project Associate Professor on the Research Center for Advanced Science and Technology, The University of Tokyo. Born in Wakayama Prefecture in 1985. Completed his grasp’s program in Aerospace Engineering on the Graduate School of The University of Tokyo in 2010, and his doctoral program on the Royal College of Art in London in Design Engineering in 2016.
Founded design studio Tangent in London in 2015. In 2020, he co-founded the sector of Advanced Art and Design on the Research Center for Advanced Science and Technology, The University of Tokyo, and additional expanded his actions primarily based in each London and Tokyo. Specializes within the progressive integration of design and engineering, offering quite a few designs and ideas for world-famous luxurious manufacturers, in addition to participating in a variety of fields from the event of latest companies primarily based on know-how to city improvement.
His just lately based worldwide initiative Craft x Tech connects Japanese conventional crafts with cutting-edge know-how, and he actively presents artwork works via collaborations with conventional crafts, engaged on the evolution and passing on of Japanese tradition.
His major works embody the large wall artwork Orb (2023) for the Tanegashima Space Art Festival, the Dawn (2023) that fuses conventional Kanazawa gold leaf with state-of-the-art laser processing know-how, the set up Here (2019) for the Hermès pavilion on the worldwide effective watch salon SIHH (Salon International de la Haute Horlogerie), the glass sculpture Rise (2017) launched from Wonderglass, the animation Ascension (2016) for the facade of the world’s tallest tower, Burj Khalifa, and the lighting Inaho (2013) impressed by swaying rice crops. Recipient of many awards within the fields of design and engineering, together with the Excellence Award from the Artificial Intelligence Society of Japan, Super Creator certification from the IPA Unexplored Software Project, Wakayama Prefectural Culture Encouragement Award, LEXUS DESIGN AWARD, and Reddot Design Concept Best of the Best.
Keiichiro Shibuya / ATAK
Musician. Graduated from the Tokyo University of the Arts with a level in composition. His wide selection of works span from cutting-edge digital music to piano solos, operas, movie scores, and sound installations, and he has bases in Tokyo and Paris. In 2012, he introduced the primary Vocaloid opera THE END starring Hatsune Miku, with costumes by Marc Jacobs, then the designer for Louis Vuitton, which premiered on the Théâtre du Châtelet in Paris and went on to tour the world. In 2018, he unveiled the Android Opera® Scary Beauty, that includes a humanoid android outfitted with AI conducting an orchestra whereas singing. In 2021, his opera Super Angels held its world premiere on the New National Theatre. In 2022, he introduced the Android Opera® MIRROR on the Dubai Expo, and in 2023, he premiered the total 70-minute model of the identical work on the Théâtre du Châtelet in Paris. Has additionally labored on quite a few movie scores, and in 2020, gained the Music Award on the 75th Mainichi Film Awards and the 30th Japan Film Critics’ Awards for the film Midnight Swan. Through his works, he questions the boundaries between know-how, life, and demise.
Marjan van Aubel
Marjan van Aubel is a photo voltaic designer from the Netherlands who explores improvements that mix solar energy and know-how for a sustainable future. Her self-titled studio engages in artistic actions to include photo voltaic power into day by day life and he or she has earned quite a few awards. She continues to create a future that fuses sustainability, design, and photo voltaic know-how, and thru photo voltaic design, she goals to result in lasting change, integrating solar energy technology into lives via buildings and objects, making it extra accessible. Her ardour aligns with the Lexus story, which goals to reinforce the experiential worth of BEVs as a well-recognized aspect in folks’s lives, resulting in an ultimately carbon impartial society. Her major works embody Sunne, Current Table, Power Plant, and the roof of the Dutch Pavilion on the 2020 Dubai Expo.
Van Aubel graduated with a grasp’s in Product Design from the Royal College of Art in 2012 and a bachelor’s from the DesignLAB on the Gerrit Rietveld Academie in 2009. She collaborates with well-known manufacturers like COS, Timberland, and Swarovski to speed up the worldwide transition to photo voltaic power. Furthermore, she was appointed as an envoy for the Dutch Design Week in 2022, enhancing her dedication to photo voltaic power.