PEUGEOT has as soon as once more been offered with the Red Dot Award for excellent design: the brand new PEUGEOT E-3008 impressed the worldwide professional panel of 39 judges within the “Product Design” class with its dynamic fastback silhouette, new modernised entrance finish and intensive options. The predecessor of the PEUGEOT 3008 additionally obtained the Red Dot Award in 2017. This was the ninth time that PEUGEOT has obtained this coveted design award.
Matthias Hossann, Design Director at PEUGEOT: “I am delighted that the new design of the PEUGEOT E-3008 has been recognised with the Red Dot Design Award. The PEUGEOT E-3008 combines the ingenuity and tenacity of PEUGEOT and epitomises all of our brand values. Reinventing the PEUGEOT 3008 meant modernising its image and harmonising dynamic design and optimum efficiency using a fastback silhouette. This award proves that our team’s creativity has paid off.”
New entrance finish, floating rear spoiler and high-quality, fashionable options
The PEUGEOT E-3008 stands out as a consequence of its new, fashionable and environment friendly exterior design. Chrome parts have been eliminated in favour of painted ones: Meteor Grey on the entrance and rear bumper, Orbital Black on the mirror caps and decrease part.
A brand new entrance finish was designed for the PEUGEOT E-3008, which features a full redesign of the headlights and radiator grille centred across the PEUGEOT emblem. The color gradient seamlessly integrates these options into the bodywork. The compact headlights with new Pixel LED expertise (normal for GT) are housed in a slim, trendy trim and routinely regulate the sunshine beam to the street situations, making certain optimum visibility.
The feline traces of the PEUGEOT E-3008 replicate the balanced dimensions of the car, which is without doubt one of the most compact within the all-electric SUV C-segment class, whereas nonetheless providing loads of house for passengers and baggage.
The best-selling mannequin from the long-lasting lion model stands out with its fastback SUV design: the standard hatchback line has been modernised with a “floating” spoiler, which reinforces the silhouette of the physique and optimises aerodynamics. The beneficiant rear finish of the brand new PEUGEOT E-3008 incorporates a dynamic design, which is accentuated by the three-claw gentle signature. The new PEUGEOT E-3008 is offered within the new color Obsession Blue with a refined reflective high quality, in addition to in Ingaro Blue, Okenite White, Perla Nera Black, Artense Silver and Titanium Grey.
The new PEUGEOT E-3008 is the primary mannequin from the model to be outfitted with the brand new PEUGEOT Panorama i-Cockpit®. The floating 21-inch HD curved panoramic show creates an thrilling and complex visible impact on board and integrates the digital instrument cluster and the big central touchscreen. The LED ambient lighting could be customised utilizing eight totally different colors and is mirrored by a chic ornamental trim manufactured from actual aluminium that extends throughout the dashboard and over the doorways.
The 2024 Red Dot Award
In 2024, merchandise submitted from 60 nations had been assessed in 51 competitors classes. The jury members granted the “Red Dot” or “Red Dot: Best of the Best” award primarily based on the 4 qualities of fine design in addition to the respective socio-cultural background, skilled focus and design experience. Products weren’t judged in competitors with each other however on their particular person deserves.
About the Red Dot Award
For over 60 years, the Red Dot Award has rewarded revolutionary design within the “Product Design”, “Communication Design” and “Design Concept” classes. Once a yr, the merchandise, communications initiatives, design ideas and prototypes submitted are appraised by a global jury comprising recognised specialists from totally different specialist fields. https://www.red-dot.org/