According to market researcher Dataforce, SUVs accounted for more than 50 percent of car sales in Europe during the first half of 2023, marking the first time this has ever happened. The demand for SUVs, in all variations, continues to overshadow traditional car body styles, such as sedans. However, despite this trend, Lexus believes that sedans still have relevance in certain markets.

Takashi Watanabe, the global brand chief of Lexus, discussed this topic in an interview with Australian magazine Drive. While acknowledging the decline in sedan demand, Watanabe stated that there is still a market for these cars. He also expressed that Lexus remains committed to developing new sedans, as they continue to place importance and focus on this category.