In October 1969, the first Superbird was completed. These vehicles were modifications of Plymouth Road Runners. In order to develop this car, Plymouth took advantage of obtaining the license of the famous Looney Tunes character, which cost them $50,000. The Superbird featured a car horn that made the distinct sound of the character and showcased a stylish Road Runner graphic.

As any muscle car enthusiast knows, the key to these vehicles is fully embracing their aesthetic. In creating the custom model, there was no better way to convey the fact that this was an enhanced bird than by naming it Superbird.

Plymouth did an exceptional job with the Superbird. They made adjustments to the hood, fenders, and other elements to improve performance. By incorporating elements of the Dodge Coronet with the Road Runner base, the production costs were kept relatively low.

Approximately 2,000 non-racing Superbirds were produced. These cars were equipped with a powerful Chrysler 426 Hemi V8 engine, making them impressive machines that still hold high regard to this day.