Google Search And Chrome Introduce New Features to Help Find Holiday Deals

Google Search And Chrome Introduce New Features to Help Find Holiday Deals

Google Search And Chrome Introduce New Features to Help Find Holiday Deals

Google has unveiled a new “deals destination” feature on Google Search. When users search for “shop deals,” they will now see a list of notable discounts across popular holiday gift categories such as cell phones, clothing, laptops, TVs, and headphones. For more specific searches, users can search for “shop [specific product or product category] deals” to find even more deals.

These new features offer extensive search results. For instance, searching for “shop video game deals” not only displays sale prices, but also highlights popular games available at stores with blanket discounts, like QVC offering $20 off a purchase of $40 or more for new customers.

In Chrome, Google has introduced a feature called “Price Insights,” which was already available in search. When users view a product page in Chrome, a “Price Insights” button appears in the address bar, showing the item’s 90-day price history.

Moreover, Google has added price-tracking notification features to both the desktop and mobile versions of Chrome. On desktop, bookmarking a product page will prompt users to receive email notifications “if the price drops on any site.” On mobile, users can tap the bell icon next to a product name and choose to receive email and/or push notifications for price drops.

Lastly, a new discount tag icon has been introduced in the desktop address bar. Clicking on it will display coupon codes for the site the user is currently browsing, if available. These tools will be useful for holiday shoppers who are looking to save money.