Motorcycle sales in Germany and across Europe have experienced a significant increase in 2023. Sales data from Germany reveals that the motorcycle market is at its highest point in five years, with 2023 being the best year for multiple manufacturers in terms of sales. The introduction of new models in the market has contributed to the growing demand, leading to more people buying motorcycles.

German motorcycling publication Motorrad references data from the KBA (Kraftfahrt-Bundesamt), which indicates that the German motorcycle market has been very strong in 2023. From January to August, a total of 102,152 motorcycles have been newly registered, marking a 16 percent increase compared to the same period in 2022. In 2022, there were only 88,050 new registrations, while in 2021, which was a year of recovery, there were 94,808 new registrations between January and August.

Naturally, motorcycle manufacturers in the country are extremely pleased with this positive trend. KTM, for example, has seen a remarkable 27.9 percent increase in sales so far in 2023. Meanwhile, BMW continues to enjoy significant success, especially with its best-selling model, the R 1250 GS. In August 2023 alone, 670 new R 1250 GS bikes were sold. With the upcoming launch of the all-new R 1300 GS, it is expected that BMW’s sales will soar even higher.

Among all the brands, Honda has particularly achieved great success. It has registered a remarkable 80.3 percent sales growth in 2022, securing the top spot in terms of market share for all motorcycles in the German market. The brand’s success can be attributed to its new 750cc models, namely the CB750 Hornet and the Honda Transalp XL750. In terms of best-selling models for August 2023, the Hornet ranks second with 385 units sold, while the Transalp sits in fifth place with 209 sold. In total, Honda sold an impressive 2,005 motorcycles in August 2023, with the CB650R and CBR650R also contributing to driving sales.