While the 80s and 90s noticed new Fiesta fashions rolled off the meeting line with enhanced options and strong gross sales numbers, hassle started brewing within the latter 2000s within the States. The subcompact Ford was well-liked throughout this time within the U.Okay. and remains to be an everyday fixture on British roads. So when the sixth era Fiesta wasn’t tailored to totally different areas of the world as earlier than, that means the European and U.S. fashions had been an identical, Americans weren’t shopping for it.

According to Car Figures, the Fiesta solely offered 23,273 items to U.S. drivers in 2010. So, Ford wanted to discover a option to make the subcompact well-liked once more with American audiences. Social media on the time was exploding in recognition, and Fiesta would grow to be a part of a revolutionary (on the time) advertising marketing campaign that enlisted the assistance of web influencers.

Ford chosen 100 influencers to make use of the Fiesta as their each day automobile and drum up pleasure in regards to the automotive to their audiences, based on Forbes. The basic response concerning Fiesta from the media influencers was optimistic and incited substantial curiosity within the automotive. In 2011, gross sales of Ford’s subcompact jumped as much as almost 70,000 items within the U.S. However, gross sales would stoop once more in 2012, dropping by 44 p.c.