The French automaker at present has 58 retailers throughout the nation, with 4 fashions on supply

• The French automaker is seeking to develop its India community by almost 400 %..

• It can even add dealerships in rural areas, together with growth plans in city and semi-urban areas.

• Under the Citroen model, its mum or dad firm Stellantis has already invested Rs 2,000 crore for market progress.

• Citroen at present gives 4 fashions in India – C3, eC3 EV, C3 Aircross and C5 Aircross.

The French automaker, Citroen, has launched a Network Expansion Program (NEP) in India, via which it goals to develop its footprint within the nation by round 400 %. Currently, Citroen has 58 retailers in India, and it goals to develop its gross sales and dealership community to 200 touchpoints, masking over 140 markets.

Citroen won’t solely give attention to city and semi-urban markets however it should additionally add new dealerships in rural areas. It’s essential to notice that Stellantis, the mum or dad firm of Citroën, has already invested Rs 2,000 crore for market progress.

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Currently, Citroen retails 4 fashions in India – C3, C3 Aircross, and C5 Aircross – together with an EV, the eC3. In coming months, Citroen may also launch a crossover sedan which can be primarily based on the C3, known as C3X.

Here’s what carmaker has to say on its growth plans:

CITROËN LAUNCHES NETWORK EXPANSION PROGRAM (NEP) TO REACH 200 TOUCHPOINTS BY YEAR-END

• To develop community footprint by 400%

• Announces growth rollout in over 140 markets throughout India to carry Citroën model expertise nearer to Indian shoppers 

Chennai, 14 March 2024: Citroën, the main French automaker, is embarking on an bold journey with its Network Expansion Program (NEP) aiming to ascertain 200 gross sales and repair touchpoints by the tip of 2024. This transformative initiative underscores the model’s dedication to delivering an unmatched Citroën model expertise to a various and increasing buyer base nationwide. 

The addition of latest dealerships, in markets throughout Urban, Semi-urban, and Rural markets will considerably enhance Citroën’s footprints to over 200 from the prevailing 58 throughout India, registering 400% progress within the community. The meticulously designed growth plan goals to create a sturdy presence close to the shoppers and ship an unparalleled Citroën model expertise with progressive good retail codecs tailor-made to completely different market classes.

Commenting on the community growth, Shishir Mishra, Brand Director, Citroën India, remarked, “We are looking to aggressively make Citroën available to consumers and extend the potential of our products beyond Tier I/Tier II cities. Our focus extends to Tier III and even Tier IV markets, strategically chosen for their proximity to Tier I and Tier II cities and their potential for substantial growth. These markets boast burgeoning consumer bases eager for enhanced accessibility to quality products and services. By investing in these regions, we aim to not only capture emerging opportunities but also contribute to the socio-economic development of smaller urban centers, fostering prosperity and inclusivity across diverse geographical landscapes.” 

Earlier this 12 months, Stellantis bolstered its dedication to India with an extra INR 2,000 Crores funding below its Citroën model, underscoring the corporate’s dedication to Citroën’s progress in India. As Citroën continues to develop and innovate, the model stays steadfast in its imaginative and prescient of remodeling and reaching clients, making its services accessible to everybody.

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