To help students in need as the new school year starts, Toyota employees across the country are giving back.
For the second consecutive year, Toyota partnered with the Kids In Need Foundation (KINF) for the Big Summer Giveback. This national service and parts promotion allowed Toyota customers to donate $3 to KINF’s Supply a Student program during their August oil change appointment.
The program aims to provide school supplies to children in under-resourced elementary schools nationwide.
This year’s results:
- 429 Toyota dealerships raised over $600,000.
- 21 dealers donated $10,000 or more each.
- More than 24,000 elementary students benefited from the initiative.
Dealers will personally deliver the donated backpacks filled with school supplies to students at an elementary school in their community.
“Toyota is delighted to announce our continued support of KINF for the second year of our Big Summer Giveback campaign,” said Mark Nazario, Vice President of Guest Experience and Retention at Toyota Motor North America. “Together, we are committed to empowering students in under-resourced schools nationwide, ensuring every child receives an equal opportunity to thrive in their classrooms.”
Toyota employees also volunteered over the summer to pack backpacks with school supplies during an event at the company’s headquarters in Plano.
Social Innovation and nonprofit organization Team IMPACT organized a June event where 76 volunteers packed 450 backpacks. These backpacks were then delivered in July to the Boys and Girls Club of Collin County.
In addition, in July, 17 employees stuffed over 300 backpacks at Community Partners of Dallas, an event also hosted by Social Innovation and Team IMPACT.
