Munich. The BMW Group has introduced a change in personnel on the helm of the MINI model. Effective 1 August 2024, Stefan Richmann will take over administration of MINI from Stefanie Wurst, who has held this place since 1 February 2022. 

In current years, Stefanie Wurst has strategically efficiently targeted the British premium model MINI on new markets and goal teams, and particularly on electrical mobility and digitalization. She has additionally developed the worldwide MINI gross sales organisation right into a sustainable and customer-focused gross sales mannequin and has performed a decisive position within the phased introduction of MINI direct gross sales in China and Europe.

Wurst constructed on the MINI model’s sturdy heritage, whereas on the similar time realigning it for the longer term. With the rollout of the New MINI Family, the model is at present at a excessive level in its 65-year historical past. Three fashions with sturdy characters, the MINI Cooper*, MINI Aceman* and MINI Countryman*, embody the digitalisation of services and products, electrification of the model and MINI’s signature go-kart feeling.

Jochen Goller, member of the Board of Management of BMW AG answerable for Customer, Brands, Sales: “We would like to thank Stefanie Wurst for her great personal commitment and her valuable contribution to MINI’s future direction. With Stefan Richmann, a senior executive of the BMW Group with many years of experience in Germany and abroad, will take over the management of the MINI brand from August.”

Richmann started his profession on the BMW Group in 1997. Since then, he has held quite a few managerial positions inside the firm. In 2000, he moved to Corporate Strategic Planning and, in 2004, was appointed head of Sales Controlling. From 2008, Richmann was answerable for the funds of BMW Spain as CFO. He returned to Munich on the finish of 2010, the place he fulfilled a number of additional administration roles within the Finance and Controlling division and Product Management at BMW Group headquarters. From 2017, Richmann served as CFO within the US. In April 2022, he took over as head of the Corporate Strategy division. 

BMW Group Corporate Communications

Andreas Lampka, head of MINI Communications

Telephone: +49 89 382-23662

Email: andreas.lampka@MINI.com

Eckhard Wannieck, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24544

Email: eckhard.wannieck@bmwgroup.com

Media web site: www.press.bmwgroup.com/deutschland

Email: presse@bmwgroup.com