Since the 2021 model year, the Toyota Land Cruiser has been missing from the automaker’s US lineup. What once started as a rugged competitor to the Jeep CJ5 has evolved into a luxurious eight-seat SUV with a hefty price tag of $87,000, along with impressive off-road capabilities.

Despite its absence for three years, a new off-road SUV is making its way back to American showrooms. The 2024 Toyota Land Cruiser is paying homage to its roots with retro styling cues, a more compact size, and most importantly, a lower price. While it may not be the open-top FJ40 revival that many were hoping for, the new Land Cruiser is expected to be more affordable than its predecessor, with a starting price in the mid-$50,000 range. Codenamed the J250, this new model is built on the same TNGA-F platform as the Lexus GX and the overseas-only 300-Series Land Cruiser, but it comes with a price tag that is more budget-friendly than the former and smaller dimensions than the latter.