Yamaha is among the greatest and most revered bike producers on the planet. The Japanese firm has taken a novel, streamlined method when tackling a number of markets. Yamaha understands that totally different markets have totally different wants, and so it does its finest to make sure these distinctive wants and preferences are met.
For instance, within the US, Yamaha focuses totally on its premium, performance-oriented fashions. It affords riders a variety of bikes in order that they’ll begin out on a Yamaha (maybe an R3 or MT-03) and improve progressively throughout the model till they attain the head of efficiency (say, an R1M). Meanwhile, in Asia, the model affords a wide array of each mass-market and premium fashions, catering to the wants of each commuters and fanatics within the area.
Europe takes on an identical method, with its tiered system which follows licensing within the area. Apart from that, quite a lot of the model’s improvements, notably within the field of EVs, might be present in Europe. Speaking of Europe, Yamaha Motor has introduced some fairly massive modifications in administration transferring into 2024. Since March 2020, Eric de Seynes has been serving because the President and Chief Executive Officer of Yamaha Motor Europe N.V., and has been on the helm throughout a few of Yamaha’s strongest years. Now, from January 1, 2024, he’ll be stepping down from this place to hitch YME’s Supervisory Board as Chairman.
In an article by Roadracing World, Eric de Seynes mentioned, “It has been a great honor and privilege to have led the Yamaha Motor Europe group companies since 2014 as Operational Director and C.O.O, and then as President and C.E.O since 2018. During this decade we have developed a new marketing strategy in Europe, have more than doubled our total net sales and have implemented many new customer services and digital applications.”
As Eric de Seynes strikes on to YME’s Supervisory Board, Olivier Prévost will likely be taking de Seynes’ place as President and CEO of Yamaha Motor Europe. Prévost beforehand served because the Vice-President of YME, and has been deemed to be greater than able to taking over the highest management function. Apart from overseeing Yamaha’s bike operations, Prévost will even handle all of YME’s branches and subsidiaries in Europe.
Olivier Prévost defined that he’s been working arduous to construct his understanding of the varied Yamaha Motor entities. “It is with a lot of humility and respect that I accept the challenge of being his successor as YME President. The last ten years, through my various assignments in different Yamaha Motor entities, I have been reinforcing and enlarging my understanding and experience of the Yamaha organization, operations, businesses and markets. With the support of the Yamaha family – and with family I mean the Yamaha employees, suppliers, distributors, dealers and customers, I feel reassured and confident to fulfill the position,” he mentioned.
Olivier Prévost has a storied historical past with Yamaha. He has been a part of the Yamaha household for the reason that begin of his profession again in 194 as a undertaking head at MBK Industrie. Since then, he’s moved round fairly a bit to a number of divisions and departments inside Yamaha, and even spent a while in Yamaha Motor’s headquarters in Japan. Apart from this, he held management positions in Yamaha Motor R&D Europe, and former Yamaha subsidiary Motori Minarelli. With 30 years of expertise in a number of features inside Yamaha, Prévost is greater than able to driving Yamaha Motor Europe into innovation and success within the years to come back.