West Coast Customs is still thriving and has evolved into more than just an auto restoration and custom shop. After leaving “Pimp My Ride” in 2007, Ryan Friedlinghaus, the founder of West Coast Customs, signed new contracts with The Learning Channel and Discovery Channel to produce shows like “Street Customs,” which later changed its name to “Inside West Coast Customs.” Unlike “Pimp My Ride,” these new shows focused on building cars for clients based on Friedlinghaus’ vision, rather than catering to the demands of MTV executives.

Friedlinghaus revealed to Forbes that “Pimp My Ride” could have continued indefinitely, but it had a negative impact on his brand. He realized this during the SEMA trade show when people kept asking him not to “pimp their ride.” However, the financial crisis of 2007 served as a wake-up call for West Coast Customs. Friedlinghaus shifted his focus to marketing for global brands such as Nintendo and Mattel.

More significantly, Friedlinghaus established the West Coast Customs Academy, which serves as a training ground for aspiring car builders, welders, paint shop artists, and creatives. The academy provides real-world teachings and applications to help students develop their skills. Friedlinghaus expressed his concern about the lack of woodworking and automotive programs in schools, which has resulted in a decline in young people pursuing careers in these fields. He aims to change this trend by offering opportunities for hands-on learning and encouraging new talent to enter the industry.

Ryan Friedlinghaus’ creation of the West Coast Customs Academy solidifies his legacy as a successful entrepreneur. Despite starting with limited funds, he built his empire from the ground up with no backup plan. Friedlinghaus is proud of his accomplishments and remains dedicated to the growth and innovation of West Coast Customs.