Ford Performance is conserving itself busy this yr. As 2024 will get underway, the Blue Oval’s motorsport outfit has some thrilling new stuff to share with its “Season Launch” occasion. At 7 PM ET, the automaker will showcase “A new golden age of Ford motorsports,” highlighting the corporate’s bold world racing program. You can watch the livestream under.

This yr, Ford might be racing in numerous collection and occasions, battling for podiums and factors with the brand new Mustang and different Ford autos on six of the world’s seven continents. It’ll compete on tracks like Le Mans and Interlagos, the Dakar trails, and extra. The automaker revealed its new NASCAR Cup Series Dark Horse Mustang in November, and it’ll additionally race on this yr’s 24 Hours of Le Mans with the Mustang GT3.

Ford will seemingly showcase the Switchgear, a rugged Raptor-like F-150 Lightning pickup revealed earlier at this time with widened fenders, huge wheels, long-travel suspension, and Ford Performance branding on the hood. 

The firm additionally teased a Raptor-branded race truck to compete in subsequent yr’s Dakar rally. Ford is already racing with the Ranger on this yr’s occasion, and Ford will take what it learns this yr to enhance its possibilities of an outright win in 2025.

Ford introduced six racing versions of the Mustang when it revealed the brand new mannequin in 2022. The lineup contains two Mustang Dark Horse variants – S and R, a GT4, the NASCAR competitor, and extra, lots of which can hit the observe for the primary time in 2024. The Blue Oval additionally introduced in 2023 that it might return to Formula 1 with Red Bull Racing, so Ford may have so much to spotlight.

Ford has often emphasised its curiosity in motorsports over the previous few years, however what we’ll see on the occasion continues to be unclear. Ford Performance may share one thing new and thrilling, so tune in later tonight to catch all of the information.

The Ford Performance Season Launch Event begins at 7 PM Eastern Time.